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LEARN MORE ABOUT Krista Seiden

Krista Seiden, Product Mgr-Google Analytics

August 07, 2018

Krista Seiden

9 Components of A Successful CRO Project

..... It’s rare to find someone who is good at analytics analysis as well as conducting sound qualitative data and knows UX and UX testing in and out. Krista Seiden from Google explains: The scrutinize phase of our conversion optimization SHIP method is 60-70% of the time a consultant spends on the project. Ultimately that research and discovery of the website, site visitors, and burning questions is what shapes the rest of the project. .....

June 27, 2018

Krista Seiden

Google News Digest: Making Apps With Google, New Tools for Ad Tests on YouTube, and the World Cup GOOAAALS

..... The Google Analytics team introduced a series of online meetups on YouTube called Measure Matters. The videos are hosted by Google Analytics experts, Krista Seiden and Louis Gray, and the series will cover best practices on leveraging Google's suite of products, rounds up highlights from the larger measurement community, and reviews of recent product updates. So far, they have released three episodes: Machine Learning , Measurement for Growth and Google Analytics for Firebase . .....