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Krista Seiden, Product Mgr-Google Analytics

May 21, 2018

Krista Seiden

What Google's GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

..... Consequence 1: Default data retention settings for GA will delete your data Starting on May 25, Google will be changing the default for data retention, meaning that if you don’t take action, certain data older than the cutoff will be automatically deleted. You can read more about the details of the change on Krista Seiden’s personal blog (Krista works at Google, but this post is written in her personal capacity). The reason I say that this isn’t strictly a GDPR thing is that it is related to changes Google is making on their end to ensure that they comply with their obligations as a data processor. .....

March 14, 2018

Krista Seiden

New Analytics Academy course: Getting Started With Google Analytics 360

Sign up for Getting Started With Google Analytics 360 now and start learning today. In this course, you will join instructors Ashish Vij and Krista Seiden as you learn key Google Analytics 360 features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables. You'll gain insight into how you can benefit from reporting with BigQuery and native integrations with DoubleClick products, and we will provide you with real-world examples to illustrate how you can leverage Analytics 360’s features and integrations to drive performance and achieve your business goals.By participating in the course, you’ll learn how to:Happy analyzing!.....