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LEARN MORE ABOUT Krista Seiden

Krista Seiden, Product Manager, Firebase Analytics

January 24, 2018

Krista Seiden

The Complete Guide to A/B Testing: Expert Tips from Google, HubSpot and More

..... Remember when I said writing a hypothesis shifts the focus from wins to insights? Krista Seiden, Analytics Advocate and Product Manager at Google, explains what that means: If you craft your hypothesis correctly, even a loser is a winner because you’ll gain insights you can use for future tests and in other areas of your business. So, when you’re analyzing your test results, you need to focus on the insights, not whether the test won or lost. .....

January 18, 2018

Krista Seiden

3 questions on #highered analytics to great pros to follow: Laura Turner (@lauraturnerweb), Interactive Multimedia Manager...

..... I follow quite a few analytics experts and companies via email newsletters and Twitter. My favorite sources are the official Google Analytics accounts, Simo Ahava, Krista Seiden, Avinash Kaushik, Moz, LunaMetrics, and many more. Not only do I get a lot of technical expertise from these sources but I also learn about valuable educational resources like conferences and courses. .....