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LEARN MORE ABOUT Marvin Chow

Marvin Chow, VP, Global Marketing

October 11, 2018

Marvin Chow

3 Ways to Make the Most Out of a HubSpot/WordPress Integration

..... For instance, new visitors to the site will see an awareness-stage CTA that encourages them to download an industry white paper while known contacts who have visited your pricing page will see a CTA that encourages a product demo, which significantly improves the customer experience. HubSpot’s smart rules can help unlock the holy grail of marketing, which according to Google’s own Marvin Chow, VP of Global Strategy, is marketing and advertising “relevance at scale.” Calls to action can be embedded across your WordPress site with simple code provided by HubSpot. .....

August 09, 2018

Marvin Chow

Are You Really Smart About How AI Works in Marketing?

..... And therein lies the most powerful promise of AI: to release marketers from the mundane to focus on more creative and fulfilling efforts. Marvin Chow, vice president of global marketing at Google, writes that artificial intelligence and machine learning “will spark new ideas and push the boundaries of creativity. With new tools, what will makers, artists, and musicians design? .....