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LEARN MORE ABOUT Graham Bednash

Graham Bednash, Sr Dir-UK Consumer Mktg

June 14, 2018

Graham Bednash

CMOs must not lose sight of the power of brand

..... “I can’t look across our business and see brands that are going off performance marketing – smart clients understand the importance of both.” Google tries not to differentiate between its brand and performance activity, says Graham Bednash, senior director of UK consumer marketing at the tech giant. “Every piece of marketing communications has a clear set of performance and brand objectives. .....

June 08, 2018

Graham Bednash

R/GA London wins top honours as Campaign Tech Awards 2018's agency of the year

..... "R/GA have always innovated and thought differently. This award acknowledges their important role in creative technology and how they continue to push the boundaries in the UK," commented chair of judges Graham Bednash, consumer marketing director for Google UK. Google won another in another category as a solo entrant: Most Innovative App as a Product or Service for Qibla Finder – an app that helps Muslims all over the world find the direction of Mecca. .....