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LEARN MORE ABOUT Jason Bigler

Jason Bigler, Director, Product Management, Publisher Advertising Platforms

July 11, 2019

Jason Bigler

Google’s New Sell-Side Chief Jason Bigler Plans To Open The Black Box

Jason Bigler, who has headed up Google’s sell-side business since April following Jonathan Bellack’s exit, wants publishers to know that Google Ad Manager isn’t going to be a black box anymore. Bigler will prioritize sharing more information with publishers about the Google Ad Manager team’s decision-making process. .....

May 10, 2019

Jason Bigler

Google outlines move to first-price auction for Ad Manager

..... The update will also require all Ad Manager partners to share and receive bid data. Google's director of product management Jason Bigler wrote in a blog post: "This change will allow us to provide publishers reporting on all bids submitted for their ads (including bids from Google Ads and Display & Video 360) and give all Authorized Buyers and Exchange Bidding buyers access to the price that was needed to win for auctions they submitted a bid to." Google will also be moving away from last look bidding, which gave AdWords and Google's other ad platforms the ability to put the final, winning bid on inventory after an auction. .....