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LEARN MORE ABOUT Jason Bigler

Jason Bigler, Director, Product Management, Publisher Advertising Platforms

May 10, 2019

Jason Bigler

Google outlines move to first-price auction for Ad Manager

..... The update will also require all Ad Manager partners to share and receive bid data. Google's director of product management Jason Bigler wrote in a blog post: "This change will allow us to provide publishers reporting on all bids submitted for their ads (including bids from Google Ads and Display & Video 360) and give all Authorized Buyers and Exchange Bidding buyers access to the price that was needed to win for auctions they submitted a bid to." Google will also be moving away from last look bidding, which gave AdWords and Google's other ad platforms the ability to put the final, winning bid on inventory after an auction. .....

January 18, 2017

Jason Bigler

Banner Ads Still Rule Digital, While Programmatic Native Ads Lag

..... Google opened up its native ad technology products to a wider group of advertisers last October and said 1,000 campaigns have since been executed via its advertiser tools. “You’ve seen this great format awakening in advertising,” said Jason Bigler, Google’s director of product management. “With all of our consumers going mobile, you’re trying to apply 1990s rectangle ad experiences and consumers hate it,” he said, referring to banner display ads. .....