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LEARN MORE ABOUT Alex Ho

Alex Ho, Chief Marketing Officer

February 14, 2018

Alex Ho

How Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the Runway

..... One of the new walking directions by Papyrus for the Prabal Gurung show. “The process was incredibly collaborative,” explained American Greetings CMO Alex Ho. First, the team conducted immense amounts of research on the designers, looking at previous collections and collaborations along with their social feeds to gather as much intel as possible. .....

February 09, 2018

Alex Ho

PAPYRUS INSPIRES WOMEN AND ENCOURAGES THEM TO EXPRESS BEAUTIFULLY DURING NYFW: THE SHOWS

..... Follow and join the action on Instagram using #ArtOfPapyrus. “At Papyrus, we believe that your most important relationships deserve the highest quality, care and regard; therefore, each masterfully crafted Papyrus product is designed to help foster the most beautiful expressions possible,” said Alex Ho, CMO of American Greetings, parent company to Papyrus. “We were founded out of a genuine love for fine art and we rely on our ability to elevate everyday moments. .....