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LEARN MORE ABOUT Alex Ho

Alex Ho, Chief Marketing Officer

March 02, 2018

Alex Ho

As SXSW Continues to Grow, Is it Still Worthwhile for Brands to Activate There?

..... That’s not necessarily because the brand doesn’t find the experience valuable though. “Relevance is a big part of the American Greetings brand,” explained American Greetings CMO Alex Ho. “If we just showed up year after year as a conventional sponsor to get a logo on a wall, we would be doing our brand a disservice because that’s just spending money and not very relevant. .....

February 14, 2018

Alex Ho

How Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the Runway

..... One of the new walking directions by Papyrus for the Prabal Gurung show. “The process was incredibly collaborative,” explained American Greetings CMO Alex Ho. First, the team conducted immense amounts of research on the designers, looking at previous collections and collaborations along with their social feeds to gather as much intel as possible. .....