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LEARN MORE ABOUT Alex Ho

Alex Ho, Chief Marketing Officer

January 29, 2019

Alex Ho

American Greetings Enlists Harvard Researcher, Dr. Robert Waldinger, to Launch New Brand Platform: Connections Build Us

..... “Connections Build Us reminds us that relationship care is good for own health and wellness. One of the most meaningful things you can do to strengthen bonds that are vital to our overall wellness is to reach out with a card and check in with someone you care about,” explains Alex Ho, CMO at American Greetings. “Our hope is to remind consumers that connecting with people through cards can strengthen our relationships. .....

December 27, 2018

Alex Ho

'Tis The Season To Ponder Meaningful Connections

..... Robert Waldinger, director, Harvard Study of Adult Development, Harvard psychiatrist and researcher to emphasize that mental wellbeing is just as vital as physical fitness. "Emotion inspires action which is why we try to tell real stories from real people that can help us create relevance and relatability for our consumers," says Alex Ho, CMO, American Greetings. "There’s someone out there they might want to reconnect or better connect with and we hope we can inspire those connections more frequently......