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LEARN MORE ABOUT Alex Ho

Alex Ho, Chief Marketing Officer

July 05, 2018

Alex Ho

American Greetings honored with Cannes Lion Award

..... Of those, 200 were shortlisted and 44 won a bronze — including American Greetings. “We are thrilled that the prestigious international jury selected ’What it Means to Love’ out of all the entries,” said Alex Ho, chief marketing officer. “We leaned into the cultural tension that people see cards as an obligation, rather than a way to express themselves. .....

March 02, 2018

Alex Ho

As SXSW Continues to Grow, Is it Still Worthwhile for Brands to Activate There?

..... That’s not necessarily because the brand doesn’t find the experience valuable though. “Relevance is a big part of the American Greetings brand,” explained American Greetings CMO Alex Ho. “If we just showed up year after year as a conventional sponsor to get a logo on a wall, we would be doing our brand a disservice because that’s just spending money and not very relevant. .....