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LEARN MORE ABOUT Matt Frost

Matt Frost, Dir-Product Mgmt-Chrome Media

April 18, 2018

Matt Frost

20 for 20: The Top Mergers and Acquisitions of the Past 20 Years

..... In a blog post from March 2013, Google announced that MPEG-LA had licensed all essential VP8 patents for the WebM project. “We launched the WebM Project in May 2010 with the goal of providing the web with a high-quality, open, royalty-free video codec that anyone can use,” wrote Matt Frost, senior business product manager for the WebM Project at Google, and On2’s former CEO. “Today’s announcement is an important step toward that goal......

April 16, 2018

Matt Frost

Now the Hard Part for AV1: Hardware Support

Chip development the first of several goals aheadLAS VEGAS - AV1, the royalty-free, next-generation video codec from the heavily backed Alliance for Open Media (AOMedia), is targeting web browsers, including Mozilla's Firefox and Google Chrome, and a small but growing amount of content.But a major move that will deliver widescale adoption - namely, support in hardware and chipsets - is about two years out.That support will likely have to wait until 2020 since chip development typically takes two to three years, Matt Frost, head of strategy and partnerships for Chrome Media at Google, one of AOMedia's members, said here Wednesday (April 11) during an opening keynote at the NAB Show's first Streaming Summit.AOMedia, which issued the 1.0 release of VP1 earlier this month, has strived to optimize the new codec to make hardware adoption easier, even if seeing it appear in chips won't happen overnight, he explained.He expects AVI's path to be similar to the one taken by VP9, another royalty-free coded originated by Google that was released in 2013 and initially added to popular browsers such as Chrome and Firefox, followed by adoption by Google's corporate cousin, YouTube, and Netflix.Frost said small volumes of video in the AV1 format, largely for testing purposes, are already available via YouTube.The 1.0 release is the first stage in this important process. "We have the code; it's frozen," Frost said.AV1 is being billed as a next-gen codec that is 30% more efficient than current-gen codecs such as HEVC and VP9. .....