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Rudy Galfi, Product Manager, AMP

June 04, 2018

Rudy Galfi

Why Businesses Can’t Ignore Google AMP Stories

..... What are people saying about AMP, overall? AMP Product Manager Rudy Galfi recently told AdWeek that AMP stories “should make for a really engaging ad format.” But what does everyone else seem to think about publishing content with AMP? .....

April 16, 2018

Rudy Galfi

The rise of video content

..... Currently that figure is 74 per cent. (Source: Cisco).50 million people use Instagram Stories.92 per cent of mobile viewers share videos.People are 85 per cent more likely to buy a product after viewing a product video (Source: G&G Digital).Mobile video increased by 35 per cent, whereas desktop and TV viewing only increased by 2 per cent in 2017 (Source: Halo).Mobile video is forecast to grow by 25 per cent in 2018 and 29 per cent in 2019.Google in February launched its own AMP stories format to compete with Snapchat and Instagram, with image-driven news articles aimed at mobile phone and tablet users.Facebook's launch of its six second ads have driven a demand for video advertising.Locally, telecommunications brands are encouraging consumers to consume and create more video, by reducing data costs: MTN Shortz platform allows local-content providers to distribute their content to the mobile operator's customers; Telkom has reduced data costs and introduced its LIT service to increase streaming; and Vodacom's Video Play app, allows customers to watch more video.Images, videos and graphics help get readers' attention as quickly as possible and keep them engaged through immersive and easily consumable visual information, says Rudy Galfi, responsible for driving Google's AMP stories.Visual marketing, in the form of photography and video is no longer a nice-to-have for brands, it's a must have, says G&G Digital: When people hear information, they're likely to remember only 10 per cent of that information three days later. If an image is paired with that same information, people retained 65 per cent of the information three days later.New kids on the blockG&G Digital officially launched photography and videographic services for clients in February. .....