RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Jennifer Saenz

Jennifer Saenz, CMO-Frito-Lay North America & Sr VP

February 07, 2019

Greg Lyons
Jennifer Saenz

Why Super Bowl Commercials Should Cost More Than They Do

..... I think it’s worth $10 million or more. I spoke to Jennifer Saenz (CMO at Frito-Lay) and Greg Lyons (CMO at PepsiCo) about how they’re thinking about Super Bowl commercials as marketing leaders at major brands. Listen to the podcast here, or read below for the full details: When we first started talking about commercials and how we thought about them, Greg took the conversation in a fascinating direction. .....

February 04, 2019

Greg Lyons
Jennifer Saenz

Super Bowl Ads Play It Safe With Nostalgia

..... And the actress Christina Applegate, known for the sitcom ''Married With Children,'' appeared in an ad for M&Ms. ''There's a lot of cross-generational appeal with the Backstreet Boys,'' said Jennifer Saenz, chief marketing officer of Frito-Lay North America, which is owned by PepsiCo. ''They were relevant a decade ago and still relevant today.'' .....