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LEARN MORE ABOUT Jennifer Saenz

Jennifer Saenz, CMO & SVP

February 02, 2018

Greg Lyons
Jennifer Saenz

Behind Pepsi's Super Bowl ads

Greg Lyons, PepsiCo North America beverages CMO, and Jennifer Saenz, Frito-Lay North America CMO, discuss the brands' advertising strategies for the Super Bowl......

January 25, 2018

Greg Lyons
Jennifer Saenz

Super Bowl LII Branding: The Latest Ad Sneak Peeks

PepsiCo is producing the first co-branded Big Game commercial, pairing the new Doritos Blaze with MTN DEW ICE with dueling celebrities: Morgan Freeman and Missy Elliott going head to head with Peter Dinklage and Busta Rhymes, spitting out tongue twisters in a verbal throwdown. Go behind-the-scenes in our Super Bowl Q&A with PepsiCo North America Beverages CMO Greg Lyons and Frito-Lay North America CMO Jennifer Saenz. Skittles released four teasers starring David Schwimmer for the exclusive Super Bowl ad experience that only one viewer—”Marcos Menendez“—will ever see. .....