RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Jennifer Saenz

Jennifer Saenz, CMO & SVP

February 02, 2018

Greg Lyons
Jennifer Saenz

Behind Pepsi's Super Bowl ads

Greg Lyons, PepsiCo North America beverages CMO, and Jennifer Saenz, Frito-Lay North America CMO, discuss the brands' advertising strategies for the Super Bowl.

February 02, 2018

Greg Lyons
Jennifer Saenz

Super Bowl LII: 5 Questions With Frito-Lay VP Rachel Ferdinando

Doritos is returning to Super Bowl advertising, and it’s bringing a friend with it: Mtn Dew. The two PepsiCo brands are the stars—along with some actors and rappers—in a 60-second ad that brings Doritos back to Big Game commercials after it skipped last year, a punctuation mark at the end of a 10-year run of crowdsourced “Crash the Super Bowl” ads. Doritos is launching a spicy new variety, Blaze, while Mtn Dew debuts its uncolored new variety, Ice. .....