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LEARN MORE ABOUT Jennifer Saenz

Jennifer Saenz, CMO & SVP

February 02, 2018

Greg Lyons
Jennifer Saenz

Behind Pepsi's Super Bowl ads

Greg Lyons, PepsiCo North America beverages CMO, and Jennifer Saenz, Frito-Lay North America CMO, discuss the brands' advertising strategies for the Super Bowl......

February 02, 2018

Greg Lyons
Jennifer Saenz

How PepsiCo’s Super Bowl Ad Strategy Is Going Beyond The Big Game

..... But beyond the no-brainer connection between these brands and the Super Bowl, a marketer has to figure out the best way to utilize the opportunity. For PepsiCo North America Beverages CMO Greg Lyons, and Frito-Lay North America CMO Jennifer Saenz, that means extending the reach of their Super Bowl campaigns far beyond game time, using in-store merchandising and new product launches to maximize the investment. “Historically, people would not release their ads in advance, so there wasn’t the build up and conversation leading up to the game. .....