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LEARN MORE ABOUT Paul Feng

Paul Feng, Director, Product Management

March 21, 2017

Paul Feng

5 Reports AdWords Doesn’t Provide: A PPC Superuser Wish List

..... ” The new AdWords UI, which is supposed to roll out by the end of 2017, should address some of these complaints. Paul Feng, AdWords product management director, told Search Engine Land in an interview: “The reason we’re rebuilding AdWords is because the world has changed so much in the past two years. AdWords is now over 15 years old and launched when Google was just figuring out what search advertising was. .....

June 24, 2016

Paul Feng

Google’s New AdWords Interface: Coming 2017

..... The new AdWords experience is set to fully release by the end of 2017, but over the next 12-18 months, pieces of the redesign will roll out for testing and feedback. According to Paul Feng, the AdWords product manager director “AdWords was built when Google was just figuring out what search advertising was…and there is now increased demand on marketers and on AdWords as a platform — advertisers are running ads in search, display, shopping, mobile, video.” What’s changing In AdWords & How? .....