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Jim Lecinski, VP, US Sales & Service

February 15, 2018

Brian McDevitt
Jim Lecinski

Google Search Data Helps Beauty Brand Reach Into Direct Economy

..... During the IAB Leadership conference keynote earlier in the week, Interactive Advertising Bureau President and CEO Randell Rothenberg called this new model the "direct brand economy." During a session at the IAB conference, Jim Lecinski, Google vice president of U.S. sales and service, said "assistance is the new battleground for growth." Brian McDevitt, Google's industry director for CPG, believes it begins with better understanding the consumer. .....

February 13, 2018

Jim Lecinski

Highlights from the 2018 IAB Annual Leadership Meeting

..... The event will uncover marketing, data, and organizational strategies that will help brands, publishers and their partners compete in a world with nimble, tech-focused new market entrants and adapt their businesses to thrive in the 21st Century. Below, check out some highlights from what was said at the event: IAB CEO Randall Rothenberg highlighted the rise of the 21st century brand economy: New IAB Chairman, NBCUniversal EVP, General Manager, Marketing, Advertising Sales & Client Partnerships Scott Schiller shared insights about where the industry is headed: Unilever’s commitment to fostering responsible platforms, content and infrastructure were outlined by Weed: Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School for Communication and Journalism, discussed the transformation of the media and what Moviepass represents: Doug Weaver, Founder and CEO, Upstream Group, Inc., on stage at IAB Annual Leadership Meeting, discussed rethinking ad sales: Leonid Sudakov of Mars Petcare explains how he is shaping the business by becoming more consumer-centric and creating a better world for pets and pet parents: Freada Kapor Klein and Ellen Pao of Project Include discuss what digital companies can do to advance diversity and inclusion: Jim Lecinski, VP, Customer Solutions, Google discusses why consumers are “hiring” the brands that offer the best assistance:.....