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LEARN MORE ABOUT David Mogensen

David Mogensen, Head, Marketing, Northern Europe

December 18, 2018

David Mogensen

Do You YouTube?

Your consumers are forming their own opinions and decisions before they even step foot on the lot of your dealership. According to David Mogensen, Google’s head of YouTube ads marketing and former automotive marketer, the average car shopper only makes two visits to the dealership. It’s because car shoppers are using the internet to find great deals, research different vehicles and more. .....

October 13, 2017

David Mogensen

YouTube Influencers Are Changing Marketing Across More Industries Than You’d Think

..... Though YouTube influencers themselves (and especially their audiences) skew younger, many of them are successfully marketing adult products. This follows a 2015 report by Google’s former head of YouTube ads product marketing, David Mogensen, which said 69% of YouTube users were influenced by product reviews and other auto videos on the platform in their car buying journeys. The latest report also compared YouTube influencers to “traditional” celebrities. .....