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LEARN MORE ABOUT David Mogensen

David Mogensen, Head, Marketing, Northern Europe

October 13, 2017

David Mogensen

YouTube Influencers Are Changing Marketing Across More Industries Than You’d Think

..... Though YouTube influencers themselves (and especially their audiences) skew younger, many of them are successfully marketing adult products. This follows a 2015 report by Google’s former head of YouTube ads product marketing, David Mogensen, which said 69% of YouTube users were influenced by product reviews and other auto videos on the platform in their car buying journeys. The latest report also compared YouTube influencers to “traditional” celebrities. .....

March 21, 2017

David Mogensen

Millions are watching a video of a policeman demonstrating what to do if a gas cylinder catches fire

..... Apparently millennials are increasingly turning to videos as their preferred form of how-to guidance. “Although we see these searches across age groups, it’s most pronounced among millennials,” Google’s David Mogensen said in a report put out by the company. “In fact, 67 percent of millennials agree that they can find a YouTube video on anything they want to learn,” he wrote. .....