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LEARN MORE ABOUT David Mogensen

David Mogensen, Head, Marketing, Northern Europe

October 13, 2017

David Mogensen

YouTube Influencers Are Changing Marketing Across More Industries Than You’d Think

..... Though YouTube influencers themselves (and especially their audiences) skew younger, many of them are successfully marketing adult products. This follows a 2015 report by Google’s former head of YouTube ads product marketing, David Mogensen, which said 69% of YouTube users were influenced by product reviews and other auto videos on the platform in their car buying journeys. The latest report also compared YouTube influencers to “traditional” celebrities. .....

November 22, 2016

David Mogensen

The Shifting Face of Automotive: What Drives Engagement on Dealership Websites?

..... That’s because today car shoppers turn to mobile to research models, find deals, and get real-time advice. David Mogensen, Google’s head of YouTube ads marketing and former automotive marketer, shares how to tap into this new auto buying process.” It’s important for internet managers and web providers to set up their dealership websites in a way that allows them to create engaging experiences that allow consumers to find out what they need to know. .....