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LEARN MORE ABOUT John McAteer

John McAteer, VP, Sales, Retail & Technology, US

October 24, 2017

John McAteer

Google Prepares Advertisers For Curious Holiday Shoppers

For example, mobile searches like "what TV should I avoid" rose 150% in the past two years. John McAteer, vice president of U.S. sales at Google, said during a press conference on Monday that consumers have become more curious because the cost of getting any purchase decision wrong is high. Smartphones now help consumers find the data to make those decisions. .....

June 15, 2017

John McAteer
Matt Lawson

Why Channels Can’t Define Your Strategy

..... In a recent Google article , Matt Lawson, Director of Performance Marketing, talks to Google’s VP of U.S. Sales, Retail & Telecom John McAteer about the changes that have evidently accompanied this shift in marketing needs. He discusses, for example, the prominence of the smart shopper: although consumers certainly still shop in-store, they are likely to have conducted their own research on the company, prior to the physical visit. .....