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LEARN MORE ABOUT Aman Govil

Aman Govil, Pres-Art, Copy & Code Project

December 24, 2018

Aman Govil

Merging branding and direct response via video

..... Those with a celebrity did better than those without. Aman Govil, head of the art, copy, and code projects team at Google had this to say: “The Shaq ad, for example received 8% higher clickthrough rates than Lyft’s traditional direct response ad and a similar conversion rate to those ads that were designed specifically to drive conversions, or installs. The lesson here: Make sure to test and learn how all your creative performs on various metrics......

October 17, 2018

Aman Govil

Google shares fall; tech giant complies with EU ruling

..... ” Separately, Google has updated its shopping insights tool to help support retailers and marketers understand even more about their shoppers’ habits. “A new version of our Shopping Insights tool can help you uncover which products and brands are popular, trending up or down, and how these insights vary by regions in the US,” Google’s Project Lead for Shopping Insights, Aman Govil, wrote in a blog post. “By tracking this data weekly, marketers can optimize their tactics in season, and respond to changing consumer preferences within different categories,” Govil added......