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LEARN MORE ABOUT Sean Downey

Sean Downey, Managing Director, DoubleClick, Americas

December 19, 2016

Sean Downey

The 10 things in advertising you need to know today

..... Google said the number of video ad impressions served monthly through DoubleClicks' programmatic direct have doubled from January 2016 through September 2016, Ad Age reports. Sean Downey, VP of platforms at Google, told Ad Age: "You're starting to see statistics from us saying 90 of the Ad Age 100 are using programmatic direct." NOW WATCH: NASA just spotted a massive hole growing on the sun — here’s what it means.....

December 16, 2016

Sean Downey

Google Says Programmatic Direct Is Due for a Rise in 2017

..... The number of programmatic direct deals by retail advertisers executed on its DoubleClick Ad Exchange grew 2.8 times from the fourth quarter of 2014 to the fourth quarter of 2015. Although 2016 has yet to close, Sean Downey, VP of platforms at Google, told Ad Age he expects the company to see a year-over-year increase of 150% to 200% for the same time this year. "You're starting to see statistics from us saying 90 of the Ad Age 100 are using programmatic direct," Mr. .....