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LEARN MORE ABOUT Chip Hall

Chip Hall, Managing Director, Media Platform Sales

November 02, 2016

Chip Hall

MediaMath is first external partner to integrate Google AdX Programmatic Guaranteed

..... More importantly, though, it is bringing marketers one step closer to leveraging programmatic for all their media buys. On the partnership, Chip Hall, Managing Director, Google Media Platforms, said, “We’re excited to bring new ways to use the power of real-time, data-driven decisions combined with access to brand-safe, reserved publisher inventory to the market. MediaMath’s integration with the DoubleClick Ad Exchange is a great example of how Programmatic Guaranteed is creating new opportunities for advertisers and publishers to connect......

October 28, 2016

Chip Hall

AT&T Buys Time Warner; Criteo Launch Predictive Search

..... Advertisers achieve better ROI when they execute this new type of deal.” “MediaMath’s integration with the DoubleClick Ad Exchange is a great example of how Programmatic Guaranteed is creating new opportunities for advertisers and publishers to connect”, adds Chip Hall, managing director, Google Media Platforms. Google estimates that about two-thirds of the automated advertising spend will go on Programmatic Guaranteed by 2019. .....