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Shane Peros, Managing Director, Global Partnerships Broadcast, Media & Entertainment

October 19, 2017

Shane Peros

Google’s Peros Brings ‘Open’ Approach To TV Ad Sales

Even as it continues trying to sooth concerns in the disrupted newspaper industry, Google this week showed its intentions in the emerging field of digital TV ad sales. At its Partner Leadership Summit, Google announced a host of new TV advertising products inside DoubleClick for Publishers. in this video interview with Beet.TV, Google’s Shane Peros brought a typically Google pitch to the industry – Google has the tools to help, and it wants to be open about it. “Google’s doing a lot in this space, and we think we have unique ways to really partner with TV partners, both on the broadcast and the MVPD side, to really help them through this convergence of linear and digital, because that’s actually happening now,” says the MD for global broadcast, media and entertainment partnerships. .....

April 26, 2017

Shane Peros

NAB 17: Google Panel Talks to Broadcasters in Transition

..... Or, as panelist Vikram Somaya, senior vice president at ESPN, put it, "Disruptions suck if you're not the disrupter." Shane Peros of Google, John Honeycutt of Discovery Communications, Joe Inzerillo of BAMTech, David Kline of Viacom, and Vikram Somaya of ESPN. Online Video News: Netflix Is the #3 Broadcaster in the U.S., Will Be #1 in 2016 While Netflix has been the biggest name is SVOD since its online debut, its momentum will soon make it the country's biggest broadcaster. .....