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LEARN MORE ABOUT Ruth Kirschner

Ruth Kirschner, Director, Advertiser Sales, National

July 30, 2015

Ruth Kirschner

How Merkle Is Navigating The Cross-Device Arms Race

..... ” Google can further differentiate itself through the integration of Adometry, its algorithmic attribution service (and a preferred partner for Merkle since before the attribution firm was acquired last year). Ruth Kirschner, director of platform sales for Google/DoubleClick, reinforced that point when she told AdExchanger “there are a lot of other providers out there tackling the marriage of data and a single view of the customer,” but what separates Google’s service is “the integration with our stack.” By contrast, Facebook’s head of Atlas, Erik Johnson, said providing more attribution-level insights in its reporting is “where we’re headed,” but “we want to foster choice......