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LEARN MORE ABOUT Johanna Kirsch Werther

Johanna Kirsch Werther, Head, Special Projects, Media Lab

March 26, 2013

Johanna Kirsch Werther

Google Launches Tool To Help You Calculate Mobile Value

..... The calculator lets you enter data manually or upload your Google Click Type report. “We live in a world of constant connectivity, where mobility is bridging the digital and physical worlds,” says Johanna Werther, Head of Google’s Mobile Ads Marketing. “With smartphones in hand, people are taking a variety of online and offline actions, like calling a business, downloading an app, looking for directions to a store, or starting research that leads to a purchase on another device. .....

March 26, 2013

Johanna Kirsch Werther

Calculating The Worth Of Mobile Features

..... Mobile campaigns and devices aim to change direct-response marketing. Johanna Werther, head of mobile ads marketing at Google, claims the setup for the calculator takes about 30 minutes to extract metrics like total value, value per click, and ROI for a campaign. The calculator also looks beyond the mobile site at apps, calls, in-store and accross devices, too......