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LEARN MORE ABOUT Johanna Kirsch Werther

Johanna Kirsch Werther, Head, Special Projects, Media Lab

March 26, 2013

Johanna Kirsch Werther

Calculating The Worth Of Mobile Features

..... Mobile campaigns and devices aim to change direct-response marketing. Johanna Werther, head of mobile ads marketing at Google, claims the setup for the calculator takes about 30 minutes to extract metrics like total value, value per click, and ROI for a campaign. The calculator also looks beyond the mobile site at apps, calls, in-store and accross devices, too......