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LEARN MORE ABOUT Rob Torres

Rob Torres, Managing Director, Travel

August 07, 2018

Rob Torres

RedAwning Deal With Google Gives Vacation Rental Managers Tools for Paid Search

..... The startup said it offers an automated process that reduces the time managers spend running a paid search campaign and to increase the booking generated from such campaigns. Google V.P., Product Management Richard Holden and Managing Director of Advertising & Marketing – Travel Sector Rob Torres Are Speaking at Skift Global Forum. Register Now Up until this announcement, managers wanting to run paid search campaigns would typically use Google’s self-service tools for bidding. .....

July 28, 2018

Rob Torres

Expedia’s Brands Explained and 13 Other Digital Trends This Week

..... Both the consumer and enterprise event technology sectors have thrived in recent years, with mobile tools redefining how people research and buy tickets to events: Eventbrite Readies IPO After Period of Event Ticketing Consolidation >>Online advertising can be annoying, and even more so when it’s missing the mark. Google’s Rob Torres talks about how the company is trying to at least improve the relevance of the ads users see: Google Is Trying to Do Away With Bad Advertising >>A new loyalty program aims to reward travelers for everything from taking a walk to road tripping across the country. But will users find the rewards to be worth the cost of sharing their location data? .....