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LEARN MORE ABOUT Rob Torres

Rob Torres, Managing Director, Travel

February 05, 2018

Rob Torres

Travel Megatrends 2018: Google’s Product-Led Vision Is Bearing Fruit

..... Google Hotels and Google Flights are still, by and large, advertising-driven businesses, but they may be gaining an edge within Google in comparison to its traditional search business. Rob Torres, Google’s managing director of travel, has said that advertisements in Google Hotels, the company’s metasearch product, convert at a higher rate than those generated in a conventional Google search. The hotel product has dates and rates, and consumers selecting an advertisement with those details are closer to making a buying decision than those who are just starting a search with “hotels in New York......

November 29, 2017

Rob Torres

Google Hotels Revamps Mobile Features as Its Ambitions Expand

..... Some in the industry have wondered: As hotel metasearch becomes more prominent in Google, is the company cannibalizing its traditional ad revenue from Priceline Group and Expedia Inc.? In May, when asked if hotel metasearch is profitable enough to grow, Google’s managing director of travel, Rob Torres, said: “It’s definitely profitable enough. It converts at a much higher rate than when a normal AdWord is shown on the page......