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Rob Torres, Managing Director, Travel

May 07, 2018

Rob Torres

Luxury hoteliers at Preferred’s global gathering

..... Entitled Inspiring Travel for 50 Years, the gathering was a celebration of the consortium that started in Toronto in 1968. The event was opened by chairman John Ueberroth and ceo Lindsey Ueberroth, and other powerful speakers, over three mornings and an afternoon, included Preferred’s president Michelle Woodley and CMO Kirstie Goshow and, in alphabetical order, Michelle Burns, Starbucks; Maureen Chiquet, former CEO of Chanel (seen speaking, above); Jan Freitag, STR Global; Alan Fuerstman, Montage; Jeremy Gutsche, Trendhunter; Jackie Herd, Amex Global Travel; Onno and Alexa Poortier, NOW Transforming Travel; Douglas Quinby, Phocuswright; Patricia Schulz, 1000 Places to See Before You Die; Nicholas Thompson, Wiredmagazine; Rob Torres, Google, and photographer Steve Uzzell, National Geographic. Another really valuable talk was given by Steve Rudner, Hotel Lawyers, warning of the pitfalls of MICE contracts – do owners/gms know what sales staff sometimes sign? .....

May 02, 2018

Rob Torres

The 5 Big Themes Driving Travel in 2018: Lessons From Skift Forum Europe

..... By collecting and interpreting data, travel companies believe they can offer better experiences but with customers more aware than ever about this trade off, might this become something of a turn off? “I don’t think anyone really wants data to be shared, that individuals don’t want shared but at the same time almost everyone in this room if you ask them, at least 70 percent would say if you could be provided a personalized experience or travel experience would you go back to that provider and they would all say: ‘Absolutely and I want that provider to provide me a more personalized relevant experience,’” said Rob Torres, Google’s managing director of travel for the Americas. Unsurprisingly, given Google’s line of business, Torres also doesn’t think there will be a backlash: “Some bad players might have gotten a little bit lazy in this and I think that’s what’s happening and we have to make sure we catch up and say, ‘Hey that’s wrong we all need to make sure that were looking out for user data and privacy......