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LEARN MORE ABOUT Jane Kim Hong

Jane Kim Hong, Head, Industry, Media & Entertainment, DoubleClick

January 30, 2015

Jane Kim Hong

(VIDEO) Full Ad Viewability Comes With A Price: Google's Hong

Be careful what you wish for - today, that may be like cutting off your nose to spite your face. "They believe they should have always been paying for the viewable impression," Jane Hong, Google DoubleClick's head of industry for CPG advertisers, tells Beet.TV in this video interview. "So a lot of advertisers want to jump to that immediately and are asking for 100% viewability......