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LEARN MORE ABOUT Jane Kim Hong
Jane Kim Hong, Head, Industry, Media & Entertainment, DoubleClick
January 30, 2015
Be careful what you wish for - today, that may be like cutting off your nose to spite your face. "They believe they should have always been paying for the viewable impression," Jane Hong, Google DoubleClick's head of industry for CPG advertisers, tells Beet.TV in this video interview. "So a lot of advertisers want to jump to that immediately and are asking for 100% viewability......