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LEARN MORE ABOUT Jason Spero

Jason Spero, VP, Performance Media

January 19, 2018

Jason Spero

Ashley Friedlein's marketing and digital trends for 2018

..... A high-level overview of ASOS's CLTV system (from Chamberlain et al. 2017) 5. Tactical opportunities and trends for marketing / digital in 2018 5.1 Mobile "It’s still not too late to be early on mobile" Thanks to Google’s Jason Spero for that one. Re-read my section on mobile from my 2016 trends – not that much has changed. .....

January 03, 2018

Jason Spero

AI and machine learning necessitate a smarter app development and marketing playbook

..... More so, machine learning also improves opportunities for reaching new audiences and enhancing overall usage and loyalty. In a recent article by Google’s VP, Global Performance Solutions Jason Spero, he details how machine learning is changing the game for app marketers while also empowering them. For example, early adopters are already using machine learning to take their development and marketing to new levels. .....