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LEARN MORE ABOUT Jason Spero

Jason Spero, VP, Performance Media

March 12, 2019

Jason Spero

Tips to Improve Your Mobile Marketing Strategy

With an wide array of apps and mobile’s dominance in the social media segment, it is important to create a strong mobile marketing strategy. Google’s Jason Spero has shared five questions answering to which can help you improve your mobile marketing insights. Spero says, “Five years ago, I talked endlessly to companies about how having a mobile website was the new table stakes. .....

February 25, 2019

Jason Spero

Google Updates Test My Site Speed Tool

..... Key performance indicators are a major part of managing a mobile strategy that improves the customers' experience. Jason Spero, vice president of global performance solutions at Google, wrote in a blog post that "if 70% of your customers hit your mobile site each month but only 35% complete the purchase on their phones, you've got a problem." Spero says it's important to think like a consumer, and provides five tips for success. .....