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LEARN MORE ABOUT Jason Spero

Jason Spero, VP, Performance Media

July 14, 2019

Jason Spero
Scott Huffman

Five Mistakes Marketers Make When Integrating Voice

..... Those are things where you can easily put them on a shopping list or order on Amazon and do it in a voice scenario.” Misunderstanding users’ intent In interviews for two of my books, Jason Spero, Google’s Vice President, Performance Media, has shared that mobile is for action. The same, according to his colleague and others, goes for voice interfaces. .....

May 30, 2019

Jason Spero

Five Words To Describe Ineffective Digital Marketers

..... “Everyone has to be relatively sober-minded when evaluating the possibility of a what might come in the future and realize that for all of us who are trying to predict what can happen, we're all partially right and partially wrong,” Aaron Price, Senior Vice President of Global Marketing, told me. Misguided To those seeking clarity on the question of when they will master digital marketing, Google’s Jason Spero believes that it is all tied to delivering for consumers. “It's likely the question of when we get to the finish line might be the wrong metaphor,” Spero, Vice President, Performance Media, explained to me. .....