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LEARN MORE ABOUT Jason Spero

Jason Spero, VP, Performance Media

January 12, 2019

Jason Spero

Top Google Searches in 2018 Won’t Make You as Sad as You Thought

..... “Today’s consumers expect more. They want assistance at every step,” Jason Spero, VP of global performance solutions at Google, wrote in an article this year. “Therefore, as marketers, we need to be one step ahead of our customers — it’s time to start predicting their needs regardless of where they are in their journey......

January 02, 2019

Jason Spero

Can Targeted Marketing be Separated from Targeted Manipulation?

Matching needs and wants with goods and services is the basic goal of targeting marketing. Jason Spero ( @Speroman ), Vice President of Global Performance Solutions at Google, explains, “As a marketer, chances are you’ve used consumer intent signals to understand what your customers want and then delivered relevant experiences to them. But have you ever used intent signals to predict what your customers want? .....