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Christine Xu, CMO, China & VP

May 02, 2019

Christine Xu

India secures 14 shortlists across four categories at Warc Awards 2019

..... The third is for IKEA, for the work The world's longest drive-through catalogue. And the fourth shortlist of the agency is for Incredible India of the Ministry of Tourism, the Government of India, for the work From the Incredible in India to the Incredible in You.In the fourth category, Effective Use of Social Strategy, which will be judged by a jury of 13, chaired by Christine Xu, Vice-President, Chief Marketing Officer, McDonald's China, there is only shortlist from India. It is by DDB Mudra for the brand Johnson's Baby, with the work titled Learning the real language of trust.The winners of the WARC Awards 2019 will be announced in late May and June. .....

December 04, 2018

Christine Xu

Warc Awards 2019 juries announced

..... The 54-member jury will judge the entries across four categories - Effective Content Strategy, Effective Social Strategy, Effective Use of Brand Purpose and Effective Innovation Top agency strategists and planners alongside senior executives from brands including Uber, McDonald's and Mars Petcare are among the judges for the WARC Awards 2019, a global search for next-generation marketing effectiveness. The Warc Awards, an international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines will be judged by a team of 54, split into four categories each with its own jury chair: The four categories and their juries are: Effective Content Strategy, rewarding branded content strategies that can demonstrate a business outcome: Namita Mediratta - Global CMI Director, Content Centre of Excellence, Unilever - jury chair Cécile Angrand - Global Brand Director, Whiskas (Mars Petcare) Navonil Chatterjee - Joint President & Chief Strategy Officer, Rediffusion India Ryan Foley - Head of Content Marketing, We Are ROAST David Frymann - Strategy Partner, Frontier Tara Marsh - Global Head of Content, Wunderman Haruna McWilliams - Senior Vice President, Strategy, APAC, Essence Thas Naseemuddeen - Partner, Chief Strategy Officer and Managing Director, Omelet Brent Nelsen - Chief Strategy Officer, Leo Burnett North America David Proudlock - Head of Strategy, CPB London Iuren Ramiro - Planning Manager, Santa Clara Lars Samuelsen - Chief Strategy Officer & Head of Digital, Grey Nordic Eleanor Thornton-Firkin - Head of Content and Creative Development, Ipsos Connect Fleur Willemijn van Beinum - Global Content Director, JDE Effective Social Strategy, a search for the most effective campaigns that link social strategy to business success: Christine Xu - Vice President, Chief Marketing Officer, McDonald's China - jury chair Thomas Gregorski - Global Vice President Digital Strategy & Customer Engagement, Epsilon Catherine Heath - Founder and Global Chief Strategy Officer, Once Upon a Time Brands Jakub Hodbod - Strategy Director, Ogilvy New York André van Loon - Research & Insight Director, We Are Social London Hans Lopez-Vito - Chief Operating Officer, Greater China, BBDO Callum McCahon - Strategy Director, Born Social Jai Kotecha - Managing Partner & Global WPP Lead, Ogilvy Kim Hoeu - Head of Paid Social, APAC, Essence Martin Smith - Strategy Director, Twelve Alex Steer - Chief Product Officer, Wavemaker Mike Teasdale - Founder and Planning Director, Harvest Digital Effective Use of Brand Purpose is for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community. Fernando Machado - Global CMO, Burger King - jury chair Jane Asscher - CEO and Founding Partner, 23red Damian Bazadona - President and Founder, Situation John Clark - Planning Director, Coley Porter Bell Nazia du Bois - Founder, Ricebowl Strategy Matthias Eylers - Strategy Director 7 Partner, +KNAUSS Carol Garbutt - Client Director, OxfordSM James Hidden - Managing Director, Ogilvy & Mather Chicago Vijay Raj - Vice President, CMI, Unilever Asia, Research Innovation Leslie Pascaud - Executive VP Purpose Branding and Innovation, Kantar Added Value Andrew Wilson - Executive Director, Purpose at Edelman Effective Innovation recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results: Dan Burdett - Chief Marketing Innovation Officer EMEA, eBay - jury chair Federica Bowman - Managing Director, Digital, FirmDecisions Victoria Buchanan - Executive Creative Director, Tribal Worldwide London Ben Callis - Global Creative Director, Imagination Jem Fawcus - Group CEO & Owner, Firefish Sanjay Gupta - Head of Marketing, Uber India David Heaney - Global Content Lead, Baileys (Diageo) Matt Lawson - Principal Chief Creative Officer, Deloitte Digital APAC Darren Savage - Chief Strategy Officer, Tribal Worldwide London Jon Sharpe - CEO Europe, VMLY&R Lorenzo Wood - Chief Innovation Officer, Publicis.Sapient Lucy Aitken, Managing Editor, Case Studies, Warc, said, "We have a remarkable line-up of top international talent, from both agencies and brands alike, in pursuit of case studies that best showcase innovative marketing techniques that deliver business results for clients......