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LEARN MORE ABOUT Lisa Gevelber

Lisa Gevelber, VP, Marketing

February 05, 2018

Lisa Gevelber

Think With Google: Mobile Searches For ‘Same Day Shipping’ Are Up 120 Percent

..... As people have come to expect instant or near-instant delivery from both e-commerce giants and on-demand delivery providers like Postmates, expectations for immediacy are high — so it’s no surprise that consumers are starting their days by turning to their devices to find this level of service. “Searches for “same-day shipping” peak first thing in the morning,” writes Google’s Lisa Gevelber in a blog post. “Rather than running an errand on the way to work, people are turning to their devices with the expectation that they can find a business that can help them immediately......

January 04, 2018

Lisa Gevelber

Looking for Bad to Find the Good: A New Search Habit

But with the good comes the bad, and we’re finding out it’s beneficial to sometimes focus on that too. According to an article by Google’s VP of Marketing for the Americas , Lisa Gevelber, more people are searching for the bad in order to weed it out and find the good. Although these searches are more often linked to major decisions, investments, and costly purchases, it doesn’t mean people aren’t looking deeper into all sorts of choices. .....