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LEARN MORE ABOUT Ed Valle

Ed Valle, Chief Marketing Officer

March 29, 2018

Ed Valle

El Pollo Loco Releases Social Video Series as Part of ‘Road to Authenticity’ Campaign

..... The videos include Dia de los Muertos inspired artwork and incorporate elements from traditional Mexican folklore. “We’re excited to release these fun and engaging videos that pay homage to the Mexican culture that has long been the foundation of El Pollo Loco’s authentic and flavorful offerings,” said Ed Valle, Chief Marketing Officer of El Pollo Loco. This series further elevates our brand story and celebrates our unique passion for preparing delicious, hand-crafted Mexican entrées that provide an equally craveable yet healthier alternative to typical fast food......

March 13, 2018

Ed Valle

El Pollo Loco Unveils New Logo

..... The design pays homage to the Company’s legacy by incorporating El Pollo Loco’s original, well-known typeface, but also emphasizes the brand’s continued evolution and strength as it embraces a contemporary shape with clean, bold colors. "Our new logo underscores the heart and soul of our brand – our signature citrus-marinated, fire-grilled chicken – and more cohesively aligns with the distinctiveness of the new ‘Vision Design’ restaurants, which showcase our quality, authenticity and QSR-plus leadership,” said Ed Valle, Chief Marketing Officer of El Pollo Loco. “This update is another milestone in the Company’s ongoing transformation and reinforces our promise to continually innovate, as we aim to not only provide our guests with the freshest, most delicious flavors, but also a great experience......