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LEARN MORE ABOUT Suzie Reider

Suzie Reider, Managing Director, Brand Solutions

January 07, 2018

Suzie Reider

How Marketers Are Turning Your Car Into a Branded Experience

..... Along with sponsored location pins to the nearest McDonald’s or parking lot, Waze uses data-powered audio ads, and famous characters tell drivers where to go while subtly promoting their upcoming movies. Suzie Reider, head of Waze ads in North America, said its next step is helping drivers in other ways after partnering with Allstate this fall to provide roadside assistance. “It depends what you’re trying to sell and the action you’re trying to create,” said Steve DiRado, group account director at PHD. .....

August 04, 2017

Suzie Reider

Chase, Google Track Down Where Buyers Start Their House Hunt

..... " "For many people, the homebuying process is filled with research. For Millennials and first-time homebuyers, we know it's particularly complex and they often turn to Google for answers to their questions about financing, for example," Suzie Reider, Managing Director of Financial Services, Google. "There's an opportunity to make that process easier by bringing attention to the key questions and issues homebuyers have today, which is why we're thrilled to partner with Chase on its Search for Home Snapshot......