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LEARN MORE ABOUT Tara Walpert Levy

Tara Walpert Levy, VP-Agency & Brand Solutions

October 04, 2018

Tara Walpert Levy

Google Is Expanding Search-Based Advertising to YouTube

..... This partnership will help better inform the overall performance of campaigns on YouTube. “What we’re announcing at Advertising Week is really a doubling down, really a solution to make a video more actionable and to allow advertisers to measure success,” Tara Walpert Levy, Google’s vice president of agency and brand solutions, said in the CNBC article. By offering more performance metrics, YouTube will help advertisers further boost brand awareness and learn more about how they can adjust their campaigns as needed. .....

October 02, 2018

Tara Walpert Levy

YouTube advertising is about to get spookily specific

..... That means it has a vast, currently untapped pool of info on your interests and habits. "About 60 per cent of people who search for a product on Google then go to YouTube to do more research," said Tara Walpert Levy, the company's vice president of agency and brand solutions. Google is also introducing some new types of advertising, including 'ad extensions for video'. .....