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LEARN MORE ABOUT Tara Walpert Levy

Tara Walpert Levy, VP-Agency & Brand Solutions

May 01, 2018

Tara Walpert Levy

Brand safety, Twitter's tie up & Living-rooms of the future: Key takeaways from the opening day of Digital Content NewFronts

..... ” Separately, panel moderator Claire Atkinson, NBC News anchor, asked participants why online platforms seem to get away with less thorough content vetting compared to traditional media, citing her own outfit’s vigorous procedures by way of contrast to Google’s policy of using AI, then human moderation. Tara Walpert Levy, vice president, agency and brand solutions, Google, acknowledged “the live feedback” but again underlined some of its progress in its recent efforts to minimize advertisers’ exposure to controversial content on its platform. “We are at the goal that we agreed to get to [with advertiser partners] which is to get to 99% effective … I think that’s due to a number of reasons ... and I think one of them is the idea that monetization is a privilege, not a right,” she told attendees. .....

April 30, 2018

Tara Walpert Levy

Shorter NewFronts Highlight Bigger Content Players

..... "Attribution for business outcomes is still going to be a big topic for us."YouTube: Adding the Human TouchYouTube will also be emphasizing that the video world has changed.Tara Walpert Levy, managing director of ads marketing at Google, pointed to a Nielsen report that almost half the U.S. population is difficult to reach via traditional TV.With its watch time growing at a 30% clip, Levy said Google Preferred - the top-rated channels and shows that YouTube sells in the upfront - reaches about half of those folks.New research for YouTube conducted by Ipsos found that viewers pay three times as much attention to an ad in online video than one on TV. They're twice as likely to pay attention to an ad on YouTube than one on social media.In its pitch, YouTube will also note that seven of 10 Google preferred campaigns produce lift in consideration.Amid concerns that some advertisers have found their ads attached to questionable content on YouTube, Google Preferred content is being reviewed both by a stricter algorithm as well as by an actual human......