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LEARN MORE ABOUT Tara Walpert Levy

Tara Walpert Levy, VP-Agency & Brand Solutions

June 14, 2019

Tara Walpert Levy

More than YouTube: inside Google’s pitch to advertisers in Cannes and beyond

..... But the more likely reason is that Google is looking to unleash, spotlight and bundle together all aspects of its business as Amazon shimmies ever closer towards its clients. For Tara Walpert Levy, Google’s vice-president of agency and brand solutions, the last year has been about helping advertisers and marketers with “discovery and anticipation”. Her conversations with clients have been shaped around the wider industry narrative – YouTube is now posed as the dominant form of over-the-top TV, for instance, rather than a clickbait library of viral content. .....

May 30, 2019

Tara Walpert Levy

Facebook Watch Proves That Digital Video Is Still In Its Infancy

..... Watch already has 75 million daily users, but with more than 2 billion people on Facebook, that number will grow as Facebook further integrates video into other elements of the platform. On stage recently, Tara Walpert Levy, Google’s vice president of agency and brand solutions, welcomed new YouTube competition from Facebook, arguing that it will only bring more attention to the category. This is an understatement. .....