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LEARN MORE ABOUT Tara Walpert Levy

Tara Walpert Levy, VP, Agency & Media Solutions

January 31, 2018

Tara Walpert Levy

YouTube Is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns

..... Along with triggers related to weather data, YouTube is also allowing “sports triggers,” which allow marketers to run display and video spots based on events that happen in a game. “The pattern for a brand has changed,” said Tara Walpert Levy, Google’s vp of agency sales, “where it used to be all about the 30-second spot during the Big Game to get one hit on the jackpot with massive reach.” Most sports fans split their time between TV and a smaller screen. .....

January 24, 2018

Tara Walpert Levy

WEF: Creating a Culture of Care

..... Men and women handle negotiations differently. In a similar vein, Google’s Tara Walpert Levy pointed out that women and men handle negotiations differently. She noted that men will continue to push for something they want until they get it, whereas women will ask once. .....