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LEARN MORE ABOUT Joshua Spanier

Joshua Spanier, Senior Marketing Director, Media, Global

January 12, 2018

Joshua Spanier

Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads

..... ” Amazon is also looking to earn revenue from Alexa users through advertising, but the e-commerce giant hasn’t yet figured out how to inject advertising into a voice environment without compromising user experience. Joshua Spanier, senior marketing director of global media for Google came away from CES with a very clear view of just how fast technology development is outpacing consumers’ ability to make sense of it, never mind adopt it. Confusingly jamming Stories in between private messages has sparked backlash amongst the first users of Snapchat’s sweeping redesign. .....

January 11, 2018

Joshua Spanier

VIDEO: How CES Highlights the Speed of Change for Brands

Joshua Spanier, senior marketing director of global media for Google came away from CES with a very clear view of just how fast technology development is outpacing consumers’ ability to make sense of it, never mind adopt it. Spanier pointed to the huge curved screens from LG and their inevitable convergence with AI and IOT technologies as unlocking huge potential for experiential and content marketing forms as well as automation that will make people’s lives better and more convenient. .....