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LEARN MORE ABOUT Joshua Spanier

Joshua Spanier, Sr Mktg Dir-Media

May 16, 2018

Joshua Spanier

Upfronts download: Turner targets Nielsen, Moonves skips breakfast and a millennial explains all

..... " Wednesday afternoon, Moonves took the stage at the CBS upfronts pitch, receiving thunderous applause. We caught up with Google's senior marketing director Joshua Spanier to discuss what he is really looking to get out of the TV upfronts -- and, after one of them, whether he got it. Spanier's biggest concern is the influx of reboots in recent years, which typically appeal to an older audience than marketers want. .....

May 16, 2018

Joshua Spanier

Google's marketing director breaks down the TV upfronts

Google's senior senior marketing director, Joshua Spanier, is concerned about all of the reboots populating TV. While NBC has seen success with "Will & Grace" and ABC surprised everyone when "Roseanne" became the biggest show of the season, Spanier is worried about "what happens when reboots become redundant......