RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Allison Mooney

Allison Mooney, Head, Publicity & Brand Narrative

December 26, 2016

Allison Mooney

Shoppers Relying on Mobile-friendly Content

..... Second, content marketing also seems to inspire shopping behavior. “On YouTube, gift guides are a popular and growing trend during the holidays,” wrote Google Senior Product Manager Elizabeth Fabiani and Google’s Head of Trends and Insights, Allison Mooney, in a July 2016 article . “Most of the time (70 percent), these videos are watched on mobile…......

August 15, 2016

Allison Mooney

Advertising Age: The Principles of Advertising and Marketing at Work

..... " Pepsi Promotion Ends with Chants of Pepsi Sucks" Published April 17, 2009. http://adage.com/article/adages/pepsi-yankees-promotion-ends-chants-pepsi-sucks/136057/ A4: Ad Age Encyclopedia. " Coupon" Published September 15 2003. http://adage.com/article/adage-encyclopedia/coupon/98604/ A5: " James Ready Beer," available at Creativity Online http://creativity-online.com/work/james-ready-billboard-coupon/19864 and http://creativity-online.com/work/gap-sprize/18063 A6: Allison Mooney. " Google Bets (Again) on QR Codes" Published December 7, 2009. http://adage.com/article/digitalnext/mobile-marketing-google-bets-qr-codes/140932/ A7: Kunur Patel. .....