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LEARN MORE ABOUT Keith Weed

Keith Weed, CMO & Chief Communications Officer

April 22, 2019

Keith Weed

US Census Case Heads To Supreme Court; After Agency Cuts, Unilever Ploughs Savings Back Into Marketing

..... Unilever has also stood up 28 so-called “people data centers” around the world where it aims to drive one-to-one marketing at scale. "Agencies shouldn't be enabling companies like ours to [build their own data centres], they should be ahead of us and they should offer us that service themselves," said former Unilever CMO Keith Weed. More. .....

April 22, 2019

Keith Weed

Unilever channels savings from advertising into marketing

..... Additionally, it made strides in creating more content in-house through its team U-Studios and making its existing assets go further last year. In other news, Unilever’s chief marketing officer Keith Weed will be retiring from his role in April after 35 years with the company......