RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Keith Weed

Keith Weed, CMO & Chief Communications Officer

June 18, 2018

Keith Weed

Unilever to cut ties with social media influencers

Keith Weed, CMO of Unilever, spoke about the need to cut ties with influencers because of concerns over whether followers were real......

June 18, 2018

Keith Weed

Breakfast Briefing: 5 (mostly Cannes) things for PR pros to know on Monday morning

You might’ve heard by now: the Cannes Lions festival is in full swing in the south of France. First, some non-award news to report: Unilever marketing boss Keith Weed is pledging that his company will not work with influencers who buy followers, and he’s calling on other marketers to do the same. Here’s how top marketers from Diageo, Samsung, and eBay have responded (Campaign). .....