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LEARN MORE ABOUT Torrence Boone

Torrence Boone, Vice President

December 05, 2017

Torrence Boone

Media fragmentation & proliferation of devices makes consumer behaviour complex: Torrence Boone, Google

..... During a recent event in the capital, Google (http://www.exchange4media.com/topic/google_697.html) shared insights into new consumer expectations and the way to address it. Speaking about how digital has made consumer understanding more complex, Torrence Boone, VP Global Agency Sales, Google said, "It has definitely made it more complex because the customer journey is so much more complicated, especially with the fragmentation of media and proliferation of devices. The good news though is that we are getting much better at understanding those diverse signals and using them to deliver more relevant advertising (http://www.exchange4media.com/topic/advertising_446.html) for consumers. .....

August 02, 2017

Torrence Boone

Google.org Expands Major Funding for Citizen Schools in New York

..... This fall, Google's support will help to launch a new Coding Academy Pilot in New York City that will match students one on one with a coding mentor from Google."This partnership not only benefits students, but also Googlers, who see tremendous growth in communication and collaboration skills after volunteering with Citizen Schools, which help them in their jobs every day," said Torrence Boone, a Google vice president, who also serves on the board of advisors for Citizen Schools' New York region. "I am both proud and excited about our ongoing support of Citizen Schools......