RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Andy Berndt

Andy Berndt, Managing Director, Creative Lab

April 08, 2018

Andy Berndt

Q&A with Tea Uglow, creative director of Google's Creative Lab Sydney

..... Most people who have employed me either allowed me to ‘find my way’ or showed me the exit. The person who has allowed me to have the career I have, and been the most formative influence on me is Andy Berndt, who founded the Creative Lab at Google. He and my other colleagues over the last decade have enabled the most extraordinary and peculiar work. .....

April 02, 2018

Andy Berndt

In-house agencies are here to stay (but they need our help)

..... Modern companies should have in-house talent who can produce daily consumer interactions, protect intellectual property, handle sensitive communications, and be hyper-responsive. I would argue, however, that an in-house agency cannot do everything, even when the company hires big-name creative talent (and some agencies have been able to do that as the stigma of going in-house has worn off — think of Google Labs getting Richard Wong and Andy Berndt or Jonathon Mildenhall going to Airbnb). I don’t care how talented you are; if you eat, sleep, and breathe one brand, you get stale. .....