Zurich Financial Services AG Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/13/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Zurich Financial is a global powerhouse with a personal touch. Zurich Financial Services AG was founded in 1872 and is headquartered in Zurich, Switzerland. The company is an insurance-based financial services provider. The company's core business is insurance and its business is divided into three segments: General Insurance that serves individuals, small and medium-sized businesses, commercial enterprises and major multinational corporations; Global Life that offers a broad range of life insurance, investments, savings and pension propositions to individuals and groups; and Farmers Management Services, the third-largest personal property and casualty insurer in the United States, and the main market brand for personal insurance in that market.

Note: Business Summary has been adapted from the Company's website.

Address: Mythenquai 2, CH-8022, Zurich, Switzerland
Tel: (41) 446252525
Fax: (41) 416282929
Website: https://www.zurich.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1872

EMPLOYEE COUNT

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ANNUAL SALES

$67,850,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [3]

COMPETITORS [51]

BRANDS OWNED [8]

INDUSTRY CODES

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KEY CONTACTS

Tel: (41) 446252525

NAME/EMAIL TITLE MORE INFO

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Head, Group External Communications, Global

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Head, Direct Marketing, Global Life

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Head, Customer & Digital Experience, Global

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Group Head, Operations

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Head, Individual Underwriting Global Life

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Office Manager

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Group Chief Investment Officer

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Atlanta, GA

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Germany

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Switzerland

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

COMPANY NEWS

August 14, 2018

Swiss Life Group Appoints Matthias Aellig as Chief Financial Officer

Aug. 14 -- Swiss Life Group, largest life insurance company of Switzerland, has appointed Matthias Aellig as its chief financial officer.The appointment will be effective from March 1, 2019.Currently, Aellig serves at Swiss Life as a chief risk...

August 10, 2018

Swiss Re Corporate Taps Grabowski to be Head of Middle Market Casualty

Swiss Re Corporate Solutions has named Chris Grabowksi as head of Middle Market Casualty, responsible for overseeing a team of middle market underwriters across North America and working with brokers and clients. Based in Chicago, he succeeds Diane...

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