Zebra Technologies Corporation Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

Zebra Technologies Corporation

Media

This profile last updated 1/8/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Zebra Technologies Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Zebra Technologies is a manufacturer of thermal bar code label and receipt printers, RFID smart label printer/encoders, card and kiosk printers.

Note: Business Summary has been adapted from the Company's website.

Address: 3 Overlook Pt, Lincolnshire, IL 60069
Tel: (847) 634-6700
Tel: (866) 230-9494
Fax: (847) 913-8766
Website: https://www.zebra.com/us/en.html

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1969

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$3,581,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $3,722 $3,574 $3,650 4% -2%
Gross Profit $1,710 $1,642 $1,644 4% 0%
Operating Income $322 $80 $37 302% 116%
Net Income $17 $-137 $-158 -112% -13%
Gross Margin 45% 45% 45%
Operating Income Margin 8% 2% 1%
Net Income Margin 0% -3% -4%
Cash and Cash Equivalents $62 $156 $192
Total Debt $2,227 $2,648 $3,012
Total Assets $4,275 $4,632 $5,040
Total Liabilitites $3,441 $3,840 $4,147
Stakeholder's Equity $834 $792 $893

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
2% = 0.5% x 0.9 x x 5.1 x

CORPORATE FAMILY [1]

COMPETITORS [14]

BRANDS OWNED [1]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [43]

Tel: (847) 634-6700

Tel: (866) 230-9494

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman

Sign In   or    Start Trial to View

Chief Executive Officer

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

Chief Marketing Officer

Sign In   or    Start Trial to View

Chief Administrative Officer

Sign In   or    Start Trial to View

Chief Supply Chain Officer

Sign In   or    Start Trial to View

General Counsel, Secretary & SVP

Sign In   or    Start Trial to View

SVP, Enterprise Visibility & Mobility

Sign In   or    Start Trial to View

SVP, Corporate Development

Sign In   or    Start Trial to View

SVP, Sales

Sign In   or    Start Trial to View

VP & General Manager, Asia Pacific

Sign In   or    Start Trial to View

VP, Sales, EMEA & General Manager

Sign In   or    Start Trial to View

VP, Technology Office

Sign In   or    Start Trial to View

VP, Engineering

Sign In   or    Start Trial to View

VP-Govt & Carrier Sls-East Reg

Sign In   or    Start Trial to View

VP, Investor Relations

Sign In   or    Start Trial to View

Head-Product Content Strategy

Sign In   or    Start Trial to View

Head-PR & Customer Reference Program

Sign In   or    Start Trial to View

Senior Director, Innovation & Design

Sign In   or    Start Trial to View

Senior Director, Field Mobility, Enterprise Mobile Computing

Sign In   or    Start Trial to View

Sales Director, Enterprise

Sign In   or    Start Trial to View

Creative Director

Sign In   or    Start Trial to View

Director, Business Communications

Sign In   or    Start Trial to View

Director, Services

Sign In   or    Start Trial to View

Director, Innovation Research

Sign In   or    Start Trial to View

Director, Sales Enablement

Sign In   or    Start Trial to View

Reg Mgr-Mktg Ops-Americas

Sign In   or    Start Trial to View

Senior Manager, Product Marketing & Mobile Products

Sign In   or    Start Trial to View

Sr Mgr-Specialty Printing Grp Portfolio Plng

Sign In   or    Start Trial to View

Senior Manager, Sales Engagement

Sign In   or    Start Trial to View

Senior Account Manager, Healthcare

Sign In   or    Start Trial to View

Account Manager, Strategic, Walmart

Sign In   or    Start Trial to View

Senior Product Manager

Sign In   or    Start Trial to View

Senior Product Manager, RFID

Sign In   or    Start Trial to View

Product Manager

Sign In   or    Start Trial to View

Senior Product Manager, New Platform Growth Initiatives

Sign In   or    Start Trial to View

Product Manager

Sign In   or    Start Trial to View

Manager, Channel Marketing, North America & Latin America

Sign In   or    Start Trial to View

Manager, Channel Marketing, Americas

Sign In   or    Start Trial to View

Manager, Product Marketing, North America & Latin America

Sign In   or    Start Trial to View

Senior Account Executive, Enterprise, Retail & Hospitality

Sign In   or    Start Trial to View

Coordinator, Marketing, Latin America

Sign In   or    Start Trial to View

Regional Product Manager, Enterprise Mobile Computing, UK

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Miami, FL

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

COMPANY NEWS

January 20, 2019

1.15 is Zebra Technologies Corp’s (NASDAQ:ZBRA) Institutional Investor Sentiment

Zebra Technologies Corp (NASDAQ:ZBRA) institutional sentiment decreased to 1.15 in Q3 2018. Its down -0.18, from 1.33 in 2018Q2. The ratio has dropped, as 167 investment managers started new or increased positions, while 145 cut down and sold stock...

January 16, 2019

Steven Williams Chief Supply Chain Officer

Apple (AAPL) Holder Tiemann Investment Advisors Cut Its Stake by $490,950; Alpine Woods Capital Investors Boosted Its Holding in Zebra Technologies (ZBRA) as Share Value Declined

Posted by Jaime Marshall on January 16, 2019 at 12:51 pm Alpine Woods Capital Investors Llc increased its stake in Zebra Technologies Corp (ZBRA) by 10% based on its latest 2018Q3 regulatory filing with the SEC. Alpine Woods Capital Investors Llc...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com