Yahoo! Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Kantar Media Spend
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This profile last updated 8/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Yahoo is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for users, the company keeps people connected to what matters most to them, across devices and around the world. In turn, the company creates value for advertisers by connecting them with the audiences that build their businesses.

Note: Business Summary has been adapted from the Company's website.

Address: 701 1st Ave, Sunnyvale, CA 94089
Tel: (408) 349-3300
Fax: (408) 349-3301
Website: https://www.yahoo.com/
General Email: corporateinfo@yahoo-inc.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1994

EMPLOYEE COUNT

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ANNUAL SALES

$5,176,135,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $5,169 $4,968 $4,618 4% 7%
Gross Profit $2,450 $2,890 $3,230 -15% -10%
Operating Income $-645 $-4,748 $142 -86% -3443%
Net Income $-214 $-4,359 $7,521 -95% -157%
Gross Margin 47% 58% 69%
Operating Income Margin -12% -95% 3%
Net Income Margin -4% -87% 162%
Cash and Cash Equivalents $1,119 $1,631 $2,664
Total Debt $1,299 $1,233 $1,170
Total Assets $48,083 $45,203 $61,707
Total Liabilitites $17,033 $16,160 $22,965
Stakeholder's Equity $31,049 $29,043 $38,741

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
0% = -4.1% x 0.1 x x 1.5 x

CORPORATE FAMILY [8]

COMPETITORS [26]

BRANDS OWNED [35]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [48]

Tel: (408) 349-3300

NAME/EMAIL TITLE MORE INFO

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Co-Founder

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Co-Founder

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Chairman

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Mng Dir & Sr VP-Taiwan

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CTO-Yahoo7

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Chief Revenue Officer, Yahoo7

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Chief Revenue Officer

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President, Corporate Management Group, EVP & Executive Corporate Officer, Japan

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CEO-Yahoo7

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General Counsel & Secretary

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SVP, Communications Products

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VP & Managing Director, India

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VP, Product Management

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VP, Engineering

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Head, Account

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Head, News, Australia

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Head, Product Design, Aviate, Gemini, Mail Growth & Messenger

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Head, Programmatic Services, Yahoo7, Australia

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Editor, Yahoo Finance

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Senior Editor, Yahoo Movies

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Senior Director, Product Management & Mobile Communications

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Account Director, National

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Sls Dir-Yahoo7

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Director, Marketplace Design

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Director, Product Marketing, Yahoo Sports

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Director, Product Management & Finance

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Dir-Flurry Analytics

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Director, Solutions Engineering

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Director, Sales, New South Wales, Yahoo7

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Director, Product Management

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Director, Content, Yahoo7, Australia

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Director, Audience & Programmatic Sales

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Senior Manager, Product Marketing, Yahoo News

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Senior Manager, Product Marketing, Video

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Account Manager

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Account Manager

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Senior Product Manager

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Associate Product Manager

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Manager, Pricing, Genome

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Manager, West Coast News

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Senior Strategist, Creative

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Writer, Yahoo Finance & Sports

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Regional Managing Director, North America

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Senior Marketing Manager

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Senior Marketing Manager, Sports Product

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Grp Sls Mgr-Queensland

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Senior Engineer, Software Development

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Senior Engineer, Software

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AGENCY RELATIONSHIPS [17]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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San Francisco, CA

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Santa Monica, CA

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New York, NY

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New York, NY

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New York, NY

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New York, NY

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New York, NY

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Pasadena, CA

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Taiwan

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Australia

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Taiwan

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Brazil

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Japan

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United Kingdom

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Japan

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India

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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