Yahoo! Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/23/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Yahoo is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for users, the company keeps people connected to what matters most to them, across devices and around the world. In turn, the company creates value for advertisers by connecting them with the audiences that build their businesses.

Note: Business Summary has been adapted from the Company's website.

Address: 701 1st Ave, Sunnyvale, CA 94089
Tel: (408) 349-3300
Fax: (408) 349-3301
Website: https://www.yahoo.com/
General Email: corporateinfo@yahoo-inc.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1994

EMPLOYEES

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ANNUAL SALES

$5,176,135,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $5,169 $4,968 $4,618 4% 7%
Gross Profit $2,450 $2,890 $3,230 -15% -10%
Operating Income $-645 $-4,748 $142 -86% -3443%
Net Income $-214 $-4,359 $7,521 -95% -157%
Gross Margin 47% 58% 69%
Operating Income Margin -12% -95% 3%
Net Income Margin -4% -87% 162%
Cash and Cash Equivalents $1,119 $1,631 $2,664
Total Debt $1,299 $1,233 $1,170
Total Assets $48,083 $45,203 $61,707
Total Liabilitites $17,033 $16,160 $22,965
Stakeholder's Equity $31,049 $29,043 $38,741

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
0% = -4.1% x 0.1 x x 1.5 x

CORPORATE FAMILY [4]

COMPETITORS [29]

BRANDS OWNED [35]

INDUSTRY CODES

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KEY CONTACTS [160]

Tel: (408) 349-3300

NAME/EMAIL TITLE MORE INFO

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Co-Founder

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Chairman

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President & CEO

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Managing Director & SVP

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Chief Financial Officer

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Chief Information Officer

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CTO-Yahoo7

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Chief Revenue Officer, Yahoo7

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Chief Revenue Officer

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President, Corporate Management Group, EVP & Executive Corporate Officer, Japan

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CEO-Yahoo7

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SVP, Marketing

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SVP, Communications Products

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SVP, Operations, Global

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SVP, The People Team

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SVP, Platforms

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Mng Dir-LATAM & Hispanic Reg-US & VP

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VP & Managing Director, India

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VP & Head, Public Policy, Global

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VP & Head, Field Marketing & Insights

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VP & Head, Industry & Financial Services

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VP-Emerging Markets-America & Gen Mgr

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VP, Product Management

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VP, Revenue Management & Policy

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VP, Platform & Exchange

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VP, Partnerships, Global

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VP, Sales Strategy & Solutions

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VP, Operations, Global

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VP, Lifestyle & Entertainment

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VP, Advertising Creative Technology Group, Global

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VP-Field Sls-North America

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VP, Optimization Services

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VP, Advertising Data Science, Engineering, Advertising Trust & Safety

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VP, Engineering, Yahoo! Mail & Messaging

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VP, Marketing Communications

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VP, Engineering

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Head, Programmatic Indus, Autos & Financial Services & Director

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Head, Account

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Head, Sports Sales & Strategy

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Head-News-Australia & New Zealand-Yahoo7

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Head, Account

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Head, Account

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Head, Diversity & Inclusion

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Head, Growth & Marketing, Yahoo's Communications, Search & International Products

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Head, Account

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Head, Communications & Public Relations, Global

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Head, Programmatic & Field Sales

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Senior Editor, Yahoo Movies

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Executive Director, Agency Development, Global

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Sr Dir-Product Mktg-Sports & Fin

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Senior Director, Acquisition Sales & Marketing

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Senior Director, Business Development

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Sr Dir-Ad Policy-Global

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Senior Director, User Planning & Product Marketing

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Senior Director, Product Marketing

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Senior Director, Agency Development, Global

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Senior Director, Sales Insights

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Senior Director, Programmatic Supply

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Senior Director, Solution Development

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Sr Dir-Shared Svcs-Global

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Senior Director, Product Management & Mobile Communications

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Senior Director, Corporate Communications

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Senior Director, Order To Cash

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Sr Dir-Global Agency Dev-New England

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Senior Director, Platform Sales

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Senior Director, B2B Marketing

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Senior Account Director

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Account Director

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Sales Director

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Account Director

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Account Director, Agency Platform Sales

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Account Director

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Account Director

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Account Director, CPG

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Account Director, Performance Audience Sales

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Sales Director, US Hispanic

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Account Director

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Account Director, National

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Account Director, Programmatic Demand Sales, Agency Trading Desks

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Account Director

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Sales Director, Audience

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Sales Director, Audience, Programmatic & Mobile

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Account Director

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Account Director

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Account Director, Agency Platform Sales

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Account Director, Programmatic Business Development

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Sales Director, Emerging Markets & Partnerships, Latin America

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Director, Marketplace Design

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Dir-Programmatic Buying & Analytics

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Director, Corporate & Internal Communications

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Director, Product Design

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Director, Programmatic Supply

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Dir-Product Mktg & Sports

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Dir-Product Partnerships-Global

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Director, Category Sales, Technology & Telco

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Director, Field Sales CPG

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Director, Product Management, Yahoo Finance

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Director, Technical Solutions

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Director, UX Design

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Director, Product, Yahoo7

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Director, Solutions Engineering

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Director, Global Creative Strategy

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Director, Product Marketing

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Director, Global Partnerships

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Director, Native Advertising Strategy

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Director, Content, Yahoo7

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Director, Audience & Programmatic Sales

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Senior Manager, Integrated Solutions

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Sr Mgr-Product Mktg-Video

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Senior Manager, Integrated Solutions

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Senior Manager, Programmatic Supply Strategy

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Senior Manager, Community Relations & DC Development

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Sr Mgr-User Plng Product Mktg

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Senior Manager, Technical Program

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Senior Manager, Pricing & Yield Management

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Senior Manager, Creative Strategy

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Senior Event Manager

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Senior Account Manager

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Senior Account Manager

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Senior Account Manager

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Senior Account Manager

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Senior Account Manager

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Senior Account Manager, Performance

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Senior Account Manager, Performance

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Account Manager

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Account Manager

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Account Manager

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Account Manager

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Product Manager

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Associate Product Manager

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Manager, B2B Marketing

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Manager, Video Project & Program

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Manager, Business Planning & Operations

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Manager, Pricing, Genome

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Manager, West Coast News

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Manager, Media Solutions

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Manager, Client Event, Event Marketing

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Senior Strategist, Creative

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Strategist, Optimization

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Specialist, Advertising Operations

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Strategist, Creative

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Strategist, Platform

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Strategist, Platform

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Account Executive, Retail & QSR

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Writer, Yahoo Finance & Sports

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Associate Creative Director, Marketing

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Regional Managing Director, North America

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Interim General Counsel

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Senior Supervisor, Account Management

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Sr Comm Mgr-Yahoo Sports & Esports

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Senior Marketing Manager, Sports Product

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Senior Account Head

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Chief Information Security Officer

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Senior Marketing Manager, Yahoo Media Network

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Senior Marketing Manager, Customer Relationship Marketing

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Senior Engineer, Software Development

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Sr Mktg Mgr-Media Strategy

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Senior Marketing Manager

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Senior Engineer, Software

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AGENCY RELATIONSHIPS [14]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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India

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

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