Xerox Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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OPPORTUNITIES

BUSINESS SUMMARY

Xerox is a leader in document technology and services, offering business process and document management, as well as global services from claims reimbursement and automated toll transaction to customer care centers and HR benefits management.

Note: Business Summary has been adapted from the Company's website.

Address: 45 Glover Ave, PO Box 4505, Norwalk, CT 06856-4505
Tel: (203) 968-3000
Tel: (800) 334-6200
Fax: (203) 968-3384
Website: www.xerox.com
General Email: webmaster@xerox.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1906

EMPLOYEE COUNT

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ANNUAL SALES

$10,771,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $10,771 $11,465 $12,679 -6% -9%
Gross Profit $4,261 $4,582 $5,110 -7% -10%
Operating Income $568 $924 $1,090 -38% -15%
Net Income $-477 $474 $1,013 -200% -53%
Gross Margin 39% 39% 40%
Operating Income Margin 5% 8% 8%
Net Income Margin -4% 4% 7%
Cash and Cash Equivalents $2,223 $1,228 $1,411
Total Debt $6,316 $7,279 $7,741
Total Assets $18,145 $25,541 $27,658
Total Liabilitites $13,128 $16,118 $16,631
Stakeholder's Equity $4,803 $9,074 $10,678

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-9% = -4.4% x 0.6 x x 3.8 x

CORPORATE FAMILY [3]

COMPETITORS [26]

INDUSTRY CODES

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KEY CONTACTS [131]

Tel: (203) 968-3000

Tel: (800) 334-6200

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Head, Managed Document Services Business Group, Global

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Architect, Solutions, Design & Delivery

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AGENCY RELATIONSHIPS [14]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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February 22, 2018

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