World Wrestling Entertainment, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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World Wrestling Entertainment, Inc.

Recreation

This profile last updated 1/8/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

World Wrestling Entertainment, Inc. is an integrated media and entertainment company. The company develops, produces, licenses, markets and sells content and live events based on its wrestling concept. It operates in four segments: Live and televised entertainment, Consumer products, Digital media and WWE studios. The company stages and sells tickets and merchandise for live wrestling events, which are then televised on broadcast, pay-per-view, and on-demand channels. It also sells video games, toys, magazines and other products based on its content.

Note: Business Summary has been adapted from the Company's website.

Address: 1241 E Main St, Stamford, CT 06902-3521
Tel: (203) 352-8600
Fax: (203) 359-5151
Website: www.corporate.wwe.com
General Email: fanservices@wwecorp.com

EMAIL PROFILE

mail

STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$800,959,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $800 $729 $658 9% 10%
Gross Profit $341 $299 $261 14% 14%
Operating Income $75 $55 $38 36% 44%
Net Income $32 $33 $24 -3% 37%
Gross Margin 42% 41% 39%
Operating Income Margin 9% 7% 5%
Net Income Margin 4% 4% 3%
Cash and Cash Equivalents $137 $211 $38
Total Debt $213 $202 $21
Total Assets $614 $600 $409
Total Liabilitites $361 $361 $199
Stakeholder's Equity $252 $239 $209

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
12% = 4.0% x 1.3 x x 2.4 x

CORPORATE FAMILY [0]

COMPETITORS [14]

BRANDS OWNED [9]

INDUSTRY CODES

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KEY CONTACTS [44]

Tel: (203) 352-8600

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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Co-President

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Co-President

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Chief Marketing & Communications Officer

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CTO & EVP

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Chief Brand Officer

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General Counsel, Secretary & SVP

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Exec VP-Sls & Head-Intl

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Exec VP-Advanced Media Grp

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EVP, Talent, Live Events & Creative

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EVP, Strategy & Analytics

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SVP, Communications

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SVP, Consumer Products

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Sr VP-Sls & Partnership

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SVP, E-Commerce & Venue Merchandise

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SVP, Data Strategy

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SVP, Sales & Partnerships

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SVP, Creative Services

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VP & General Manager, China

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VP & General Manager, South Asia

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VP, Latin America

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VP-Digital & Integrated Sponsorship Sls

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General Manager, WWE Music Group

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General Manager, UK

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Senior Director, Partnership Marketing

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Sr Dir-Live Event Mktg

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Senior Director, Broadcast Operations

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Senior Director, Data Analytics

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Senior Director, Sales & Marketing

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Sr Dir-Sls & Partnerships

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Sr Dir-Live Event Mktg

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Senior Producer

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Art Director

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Marketing Director, Latin America

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Director, Public Relations & Corporate Communications

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Dir-Acq Mktg-WWE Network OTT Streaming Svc

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Dir-TV Event Rels

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Director, Digital Development

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Director, Live Event Services

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Sr Mgr-Sls & Partnership Mktg

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Marketing Manager, NXT

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Manager, Live Events Marketing

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Manager, Live Events Business Operations

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Senior Marketing Director

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Tampa, FL

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San Francisco, CA

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

January 21, 2019

John Laurinaitis Senior Producer

The Velveteen Dream Calls Out WWE, John Laurinaitis' Daughter On Total Bellas (Video), Royal Rumble

- It looks like Maya Laurinaitis, the daughter of WWE's John Laurinaitis, will be a regular character on this season of Total Bellas as she looks to get a pro wrestling career and a modeling career going. Above is a bonus clip of The Bella Twins'...

January 20, 2019

Vincent K. McMahon Chairman & CEO

News On When The Revival's WWE Contracts Expire

The Revival reportedly wanted to request their release from WWE before their match on this past Monday's RAW, however Vince McMahon and Triple H had been preoccupied throughout the day with preparing RAW's Braun Strowman segment. Dash Wilder and...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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