Wm. Wrigley Jr. Company Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Contacts
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This profile last updated 2/17/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Wm. Wrigley Jr. Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops, made under some of the world's most highly recognized brands such as Extra, Orbit, Doublemint, 5, Skittles, Starburst, Altoids and Life Savers. The company has operations in more than 40 countries and distribution in more than 180 countries.

Note: Business Summary has been adapted from the Company's website.

Address: 1132 W Blackhawk St, Chicago, IL 60642
Tel: (312) 794-6000
Tel: (800) WRIGLEY
Fax: (312) 644-0015
Website: www.wrigley.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1891

EMPLOYEE COUNT

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ANNUAL SALES

$18,245,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [10]

COMPETITORS [6]

BRANDS OWNED [40]

INDUSTRY CODES

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KEY CONTACTS [39]

Tel: (312) 794-6000

Tel: (800) WRIGLEY

NAME/EMAIL TITLE BRANDS MORE INFO

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CMO & VP

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President & CEO, Mars Wrigley Confectionery

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VP, Supply Chain, Worldwide

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VP, Engineering, Global

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Senior Director, Integrated Marketing, Global

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Marketing Director

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Marketing Director

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Marketing Director, Extra

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Director, Marketing

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Director, Media & Interactive

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Director, Shopper Marketing & Consumer Promotions

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Director, Category Management, Strategic Customers

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Associate Director, CMI, Shopper Insights

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Regional Manager, Market

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Senior Brand Manager, Skittles, Global

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Senior Manager, Global Confectionery Category & Brand Communications

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Senior Manager, Customer Marketing

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Senior Brand Manager

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Senior Brand Manager, Starburst

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Senior Manager, Customer Marketing, C-Store

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Senior Manager, Consumer & Market Insight, Shopper Insights

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Senior Brand Manager

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Senior Manager, Category Insights, IC/GK

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Project Manager, Marketing, Global

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Senior Associate Brand Manager, Orbit Gum

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Senior Associate Brand Manager, Global

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Brand Manager, Starburst, Global

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Senior Associate Brand Manager, Enjoyment Gum Platform

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Senior Associate Brand Manager

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Brand Manager, Starburst

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Communications Manager, Research & Development, Global

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Communications Manager

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Manager, Industrial Design, Global

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Manager, Shopper Marketing & E-Commerce, Amazon, Dollar General & Family Dollar

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Associate Brand Manager, Starburst

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Associate Brand Manager, Skittles

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Senior Planner, Level Demand, Customer Planning, Demand Control, S&OP

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Planner, Brand Demand

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Team Head, Category Leadership

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AGENCY RELATIONSHIPS [25]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Chicago, IL

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Chicago, IL

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Chicago, IL

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 15, 2018

Trademark Application for "DOUBLEMINT TWINS" Filed by Wm. Wrigley Jr. Company

By a News Reporter-Staff News Editor at Food Weekly News -- According to news reporting originating from Washington, D.C., by VerticalNews journalists, a trademark application has been made for "DOUBLEMINT TWINS" by Jack Nimz, representing...

January 30, 2018

Wrigley lawsuit: Don't use Starburst, Skittles to sell e-cigarette liquid

(Reuters) - The chewing gum and candy company Wm Wrigley Jr Co said in a new lawsuit that a seller of e-liquid for electronic cigarettes should stop trading off its Starburst and Skittles brands in its marketing. In a complaint filed on Monday in...

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Sandra Rojas - VP, Marketing

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