The Wendy's CompanyRestaurants |
This profile last updated 8/13/18. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
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BUSINESS SUMMARY
The Wendy's Company is one of the world's largest quick-service hamburger companies. The Wendy's system includes franchise and company restaurants in the U.S. and many countries and U.S. territories worldwide.
Note: Business Summary has been adapted from the Company's website.
Address:
1 Dave Thomas Blvd, Dublin, OH 43017
Tel: (614) 764-3100
Tel: (888) 514-0924
Website: https://www.wendys.com/
EMAIL PROFILE
STATISTICS
FOUNDED
1929
EMPLOYEE COUNT
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ANNUAL SALES
$1,223,408,000
TOTAL ANNUAL AD SPEND ?
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FINANCIALS
Note: All Figures in Millions, for the month ended December.
| FINANCIAL STATEMENT SUMMARY | 2017 | 2017 | 2017 | 2017 CHANGE | 2017 CHANGE | ||
|---|---|---|---|---|---|---|---|
| Revenue | $1,223 | $1,223 | $1,435 | -14% | -14% | ||
| Gross Profit | $710 | $710 | $690 | 2% | 2% | ||
| Operating Income | $214 | $214 | $314 | -31% | -31% | ||
| Net Income | $194 | $194 | $129 | 50% | 50% | ||
| Gross Margin | 58% | 58% | 48% | ||||
| Operating Income Margin | 17% | 17% | 21% | ||||
| Net Income Margin | 15% | 15% | 8% | ||||
| Cash and Cash Equivalents | $266 | $331 | $266 | ||||
| Total Debt | $2,754 | $2,512 | $2,754 | ||||
| Total Assets | $4,096 | $3,939 | $4,096 | ||||
| Total Liabilitites | $3,523 | $3,411 | $3,523 | ||||
| Stakeholder's Equity | $573 | $527 | $573 |
Dupont Analysis
| Return on Equity | = | Profit Margin | x | Asset Turnover | x | Equity Multiplier | |
| 33% | = | 15.9% | x | 0.3 x | x | 7.1 x |
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KEY CONTACTS [46]
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Tel: (614) 764-3100 Tel: (888) 514-0924 |
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ANNUAL MEASURED U.S. MEDIA SPEND
| CATEGORY | Q4 2015 | Q3 2015 | Q2 2015 | Q1 2015 | CY 2015 | CY 2014 | CY 2013 | %GROWTH | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Network TV | $125,162,000 | $5,144,800 | $32,509,500 | $38,488,600 | $201,304,900 | $237,009,400 | $208,285,300 | -15.0% | ||
| Cable TV | 31,747,502 | 2,653,348 | 5,396,543 | 8,076,710 | 47,874,103 | 56,738,120 | 59,411,706 | -15.5% | ||
| US Online Video | 9,858,378 | 138,789 | 1,036,768 | 125,418 | 11,159,353 | - | - | N/A | ||
| Magazines | 9,072,468 | 6,553,927 | 3,798,420 | 3,264,050 | 22,688,865 | 36,310,572 | 23,179,668 | -37.4% | ||
| Outdoor | 8,577,374 | 4,756,991 | 4,791,979 | 5,044,634 | 23,170,978 | 22,317,935 | 6,204,500 | 3.8% | ||
| US Internet - Display | 7,414,964 | 2,921,357 | 12,193,304 | 10,865,774 | 33,395,399 | 86,482,041 | 76,847,282 | -61.3% | ||
| Syndication | 3,449,700 | 600 | 617 | 0 | 3,450,917 | 1,199,800 | 549,400 | 187.6% | ||
| Spot TV | 2,685,887 | 19,516 | 80,637 | 1,299,218 | 4,085,258 | 15,769,435 | 2,491,675 | -74.0% | ||
| Natl Spot Radio | 1,821,313 | 685,978 | 150,485 | 331,794 | 2,989,570 | 1,679,371 | 943,685 | 78.0% | ||
| Natl Newspapers | 1,248,582 | 243,390 | 247,050 | 226,005 | 1,965,027 | 2,668,104 | 23,880 | -26.3% | ||
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
|
$202,828,400 | $23,205,381 | $60,538,954 | $68,754,029 | $355,326,764 | $469,080,155 | $382,080,829 | -24.2% | ||
MEDIA SPEND BY CATEGORY - GRAPH
| ADVERTISER | 2015 | 2014 | %Of Total Spend | ||
|---|---|---|---|---|---|
| Google Admob Advertising Service | $140 | $0 | <1% | ||
| Androidify | 844,608 | 0 | 99% | ||
| Google Shopping Express | 1,015,508 | 0 | <1% | ||
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
|
$355,326,764 | $469,080,155 | 100% |
MEDIA SPEND BY ADVERTISER - GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
DIGITAL ADS
WEB ADS
| Profile: | |
| Stats: |
Followers: 8,589,459 Following: 404 Tweets: 5,082 |
| Profile: | www.facebook.com/googleforyou |
| Stats: |
Page Likes: 535,105 Talking About: 6,823 Check-Ins: 0 |
COMPANY NEWS
|
August 17, 2018
|
DUBLIN, Ohio - The Wendy's Company (NASDAQ: WEN) announced today that it has accepted an offer from Inspire Brands (Owner of Arby's, Buffalo Wild Wings, and R Taco) to sell its 12.3% ownership interest in the company back to Inspire Brands for $450... |
|
August 16, 2018 |
Wendy’s (WEN) Receives a Hold from Oppenheimer Catie Powers - August 16, 2018, 4:16 PM EDT Oppenheimer analyst Brian Bittner maintained a Hold rating on Wendy’s (NASDAQ: WEN ) today. The company’s shares opened today at $18.03, close to its 52-week high of $18.59. “WEN’s... |
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Sandra Rojas - VP, Marketing
..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...
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