The Wendy's CompanyRestaurants |
This profile last updated 11/12/18. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
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BUSINESS SUMMARY
The Wendy's Company is one of the world's largest quick-service hamburger companies. The Wendy's system includes franchise and company restaurants in the U.S. and many countries and U.S. territories worldwide.
Note: Business Summary has been adapted from the Company's website.
Address:
1 Dave Thomas Blvd, Dublin, OH 43017
Tel: (614) 764-3100
Tel: (888) 514-0924
Website: https://www.wendys.com/
EMAIL PROFILE
STATISTICS
FOUNDED
1929
EMPLOYEE COUNT
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ANNUAL SALES
$1,223,408,000
TOTAL ANNUAL AD SPEND ?
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FINANCIALS
Note: All Figures in Millions, for the month ended December.
| FINANCIAL STATEMENT SUMMARY | 2017 | 2017 | 2017 | 2017 CHANGE | 2017 CHANGE | ||
|---|---|---|---|---|---|---|---|
| Revenue | $1,223 | $1,223 | $1,435 | -14% | -14% | ||
| Gross Profit | $710 | $710 | $690 | 2% | 2% | ||
| Operating Income | $214 | $214 | $314 | -31% | -31% | ||
| Net Income | $194 | $194 | $129 | 50% | 50% | ||
| Gross Margin | 58% | 58% | 48% | ||||
| Operating Income Margin | 17% | 17% | 21% | ||||
| Net Income Margin | 15% | 15% | 8% | ||||
| Cash and Cash Equivalents | $266 | $331 | $266 | ||||
| Total Debt | $2,754 | $2,512 | $2,754 | ||||
| Total Assets | $4,096 | $3,939 | $4,096 | ||||
| Total Liabilitites | $3,523 | $3,411 | $3,523 | ||||
| Stakeholder's Equity | $573 | $527 | $573 |
Dupont Analysis
| Return on Equity | = | Profit Margin | x | Asset Turnover | x | Equity Multiplier | |
| 33% | = | 15.9% | x | 0.3 x | x | 7.1 x |
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Tel: (614) 764-3100 Tel: (888) 514-0924 |
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ANNUAL MEASURED U.S. MEDIA SPEND
| CATEGORY | Q4 2015 | Q3 2015 | Q2 2015 | Q1 2015 | CY 2015 | CY 2014 | CY 2013 | %GROWTH | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Network TV | $125,162,000 | $5,144,800 | $32,509,500 | $38,488,600 | $201,304,900 | $237,009,400 | $208,285,300 | -15.0% | ||
| Cable TV | 31,747,502 | 2,653,348 | 5,396,543 | 8,076,710 | 47,874,103 | 56,738,120 | 59,411,706 | -15.5% | ||
| US Online Video | 9,858,378 | 138,789 | 1,036,768 | 125,418 | 11,159,353 | - | - | N/A | ||
| Magazines | 9,072,468 | 6,553,927 | 3,798,420 | 3,264,050 | 22,688,865 | 36,310,572 | 23,179,668 | -37.4% | ||
| Outdoor | 8,577,374 | 4,756,991 | 4,791,979 | 5,044,634 | 23,170,978 | 22,317,935 | 6,204,500 | 3.8% | ||
| US Internet - Display | 7,414,964 | 2,921,357 | 12,193,304 | 10,865,774 | 33,395,399 | 86,482,041 | 76,847,282 | -61.3% | ||
| Syndication | 3,449,700 | 600 | 617 | 0 | 3,450,917 | 1,199,800 | 549,400 | 187.6% | ||
| Spot TV | 2,685,887 | 19,516 | 80,637 | 1,299,218 | 4,085,258 | 15,769,435 | 2,491,675 | -74.0% | ||
| Natl Spot Radio | 1,821,313 | 685,978 | 150,485 | 331,794 | 2,989,570 | 1,679,371 | 943,685 | 78.0% | ||
| Natl Newspapers | 1,248,582 | 243,390 | 247,050 | 226,005 | 1,965,027 | 2,668,104 | 23,880 | -26.3% | ||
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
|
$202,828,400 | $23,205,381 | $60,538,954 | $68,754,029 | $355,326,764 | $469,080,155 | $382,080,829 | -24.2% | ||
MEDIA SPEND BY CATEGORY - GRAPH
| ADVERTISER | 2015 | 2014 | %Of Total Spend | ||
|---|---|---|---|---|---|
| Google Admob Advertising Service | $140 | $0 | <1% | ||
| Androidify | 844,608 | 0 | 99% | ||
| Google Shopping Express | 1,015,508 | 0 | <1% | ||
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
|
$355,326,764 | $469,080,155 | 100% |
MEDIA SPEND BY ADVERTISER - GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
DIGITAL ADS
WEB ADS
| Profile: | |
| Stats: |
Followers: 8,589,459 Following: 404 Tweets: 5,082 |
| Profile: | www.facebook.com/googleforyou |
| Stats: |
Page Likes: 535,105 Talking About: 6,823 Check-Ins: 0 |
COMPANY NEWS
|
November 15, 2018
|
CHICAGO, Illinois, Nov. 14 -- The National Restaurant Association issued the following news release:Applications are now being accepted for the 2019 FABI Awards, the National Restaurant Association Restaurant, Hotel - Motel Show(R)'s annual... |
|
November 14, 2018 |
U.S. pigs out on bacon, ribs as trade wars cut chicken demand Americans are losing their taste for chicken and eating more beef and pork as President Donald Trump's trade wars reduce U.S. pork exports to China and Mexico and leave cheaper bacon and ribs at home. CHICAGO – Americans are losing their taste... |
"News" Feature
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Sandra Rojas - VP, Marketing
..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...
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