The Wendy's Company Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Contacts
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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS The Wendy's Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

The Wendy's Company is one of the world's largest quick-service hamburger companies. The Wendy's system includes franchise and company restaurants in the U.S. and many countries and U.S. territories worldwide.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Dave Thomas Blvd, Dublin, OH 43017
Tel: (614) 764-3100
Tel: (888) 514-0924
Website: https://www.wendys.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1929

EMPLOYEE COUNT

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ANNUAL SALES

$1,435,418,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2014 2017 CHANGE 2016 CHANGE  
Revenue $1,435 $1,870 $1,998 -23% -6%
Gross Profit $690 $686 $643 0% 6%
Operating Income $314 $274 $242 14% 13%
Net Income $129 $161 $121 -19% 33%
Gross Margin 48% 36% 32%
Operating Income Margin 21% 14% 12%
Net Income Margin 8% 8% 6%
Cash and Cash Equivalents $331 $437 $332
Total Debt $2,512 $2,426 $1,438
Total Assets $3,939 $4,108 $4,137
Total Liabilitites $3,411 $3,355 $2,420
Stakeholder's Equity $527 $752 $1,717

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
24% = 9.0% x 0.4 x x 7.5 x

CORPORATE FAMILY [1]

COMPETITORS [48]

BRANDS OWNED [7]

INDUSTRY CODES

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KEY CONTACTS [48]

Tel: (614) 764-3100

Tel: (888) 514-0924

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Vice Chairman

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President & CEO

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Chief Financial Officer

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Chief Operating Officer

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Chief Legal Officer & Secretary

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Chief Communications Officer

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Chief Development Officer

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Chief Accounting Officer & SVP

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Chief People Officer

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SVP, Corporate & Securities Counsel & Assistant Secretary

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SVP, Research & Development

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VP, Brand Marketing

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Vice President

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VP, Investor Relations

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Senior Director, Consumer Insights

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Senior Director, Creative Services

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Brand Director

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Director, Advertising Production

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Director, Investor Relations

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Director, Brand Marketing

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Director, Franchise Development

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Director, Corporate Communications

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Director, Advertising Integration

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Brand Manager

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Program Manager, Field Marketing

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Product Manager, Kiosk & Mobile Technology

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Manager, Culinary & Product Innovation

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Manager, Marketing & Merchandising

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Manager, Brand & Corporate Social Responsibility Communications

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Associate Brand Manager

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Senior Specialist, Social Media

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Specialist, Franchise Development

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Coordinator, Advertising Production

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Division VP, Atlanta

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Division Marketing Manager

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AGENCY RELATIONSHIPS [10]

  AGENCY LOCATION EMPLOYEES  

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Kansas City, MO

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Chicago, IL

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New York, NY

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Columbus, OH

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Springdale, AR

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Addison, TX

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 22, 2018

Todd Penegor President & CEO

Wendy's Q4, FY 2017 results show big benefit from new tax code

The Wendy's Company preliminary unaudited Q4 results for the period ending Dec. 31 show that North American average unit volume grew to an all-time high of $1.61 million. That's up 2.7 percent, triggering the board to authorize a 21 percent...

February 21, 2018

The Wendy's Company Reports Preliminary 2017 Results; Announces 2018 Outlook And Updates 2020 Goals

DUBLIN, Ohio, Feb. 21, 2018 /PRNewswire/ -- The Wendy's Company ( NASDAQ: WEN ) today reported preliminary unaudited results for the fourth quarter and full year ended December 31, 2017. The Company plans to release its audited financial results on...

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Sandra Rojas - VP, Marketing

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