The Wendy's Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/22/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The Wendy's Company is one of the world's largest quick-service hamburger companies. The Wendy's system includes franchise and company restaurants in the U.S. and many countries and U.S. territories worldwide.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Dave Thomas Blvd, Dublin, OH 43017
Tel: (614) 764-3100
Tel: (888) 514-0924
Website: https://www.wendys.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1929

EMPLOYEE COUNT

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ANNUAL SALES

$1,223,408,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2017 2017 2017 CHANGE 2017 CHANGE  
Revenue $1,223 $1,223 $1,435 -14% -14%
Gross Profit $710 $710 $690 2% 2%
Operating Income $214 $214 $314 -31% -31%
Net Income $194 $194 $129 50% 50%
Gross Margin 58% 58% 48%
Operating Income Margin 17% 17% 21%
Net Income Margin 15% 15% 8%
Cash and Cash Equivalents $266 $331 $266
Total Debt $2,754 $2,512 $2,754
Total Assets $4,096 $3,939 $4,096
Total Liabilitites $3,523 $3,411 $3,523
Stakeholder's Equity $573 $527 $573

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
33% = 15.9% x 0.3 x x 7.1 x

CORPORATE FAMILY [0]

COMPETITORS [46]

BRANDS OWNED [8]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [52]

Tel: (614) 764-3100

Tel: (888) 514-0924

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Vice Chairman

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President & CEO

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Chief Financial Officer

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Finance Director, International

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Chief Operating Officer

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Chief Legal Officer, Chief Compliance Officer & Corporate Secretary

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Chief Communications Officer

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Chief Development Officer

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Chief People Officer

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Chief People Officer

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Counsel, Securities, SVP, Corporate & Assistant Secretary

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SVP, Research & Development

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SVP, North Region

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VP, Brand Marketing

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Vice President

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VP, Investor Relations

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Senior Director, Consumer Insights

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Senior Director, Creative Services

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Brand Director

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Director, Advertising Production

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Director, Advertising Production

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Director, Brand Marketing

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Director, Franchise Development

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Director, Field Marketing, US

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Director, Corporate Communications

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Director, Marketing Operations & Administration

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Brand Manager

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Brand Manager

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Program Manager, Field Marketing

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Product Mgr-ECommerce, Kiosk, Delivery Integration & Loyalty

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Manager, Culinary & Product Innovation

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Division VP, Atlanta

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Division VP, Great Lakes Division

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AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION EMPLOYEES  

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Kansas City, MO

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Chicago, IL

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Cincinnati, OH

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Addison, TX

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 23, 2018

How Wendy’s Created Joy and Opportunity for 200 Top GMs

Renee O’Neal, of Schmidt Family Restaurant Group, Accepts the Award for Top General Manager May 23, 2018 2:55 PM ET Tweet This: .@Wendys presents Top General Manager Award to Renee O'Neal of Schmidt Family Restaurant Group...

May 22, 2018

Lori Estrada SVP, Research & Development

Slideshow: NRA Show 2018 reveals who's winning in innovation

CHICAGO – Falafel fritters, beet salsa and cauliflower pizza crusts are among food and beverage products recognized at the National Restaurant Association Restaurant, Hotel-Motel Show held May 19-22 in Chicago. Showcasing the latest...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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