The Wendy's CompanyRestaurants |
This profile last updated 2/19/19. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
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BUSINESS SUMMARY
The Wendy's Company is one of the world's largest quick-service hamburger companies. The Wendy's system includes franchise and company restaurants in the U.S. and many countries and U.S. territories worldwide.
Note: Business Summary has been adapted from the Company's website.
Address:
1 Dave Thomas Blvd, Dublin, OH 43017
Tel: (614) 764-3100
Tel: (888) 514-0924
Website: https://www.wendys.com/
EMAIL PROFILE
STATISTICS
FOUNDED
1929
EMPLOYEE COUNT
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ANNUAL SALES
$1,223,408,000
TOTAL ANNUAL AD SPEND ?
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FINANCIALS
Note: All Figures in Millions, for the month ended December.
| FINANCIAL STATEMENT SUMMARY | 2017 | 2017 | 2017 | 2017 CHANGE | 2017 CHANGE | ||
|---|---|---|---|---|---|---|---|
| Revenue | $1,223 | $1,223 | $1,435 | -14% | -14% | ||
| Gross Profit | $710 | $710 | $690 | 2% | 2% | ||
| Operating Income | $214 | $214 | $314 | -31% | -31% | ||
| Net Income | $194 | $194 | $129 | 50% | 50% | ||
| Gross Margin | 58% | 58% | 48% | ||||
| Operating Income Margin | 17% | 17% | 21% | ||||
| Net Income Margin | 15% | 15% | 8% | ||||
| Cash and Cash Equivalents | $266 | $331 | $266 | ||||
| Total Debt | $2,754 | $2,512 | $2,754 | ||||
| Total Assets | $4,096 | $3,939 | $4,096 | ||||
| Total Liabilitites | $3,523 | $3,411 | $3,523 | ||||
| Stakeholder's Equity | $573 | $527 | $573 |
Dupont Analysis
| Return on Equity | = | Profit Margin | x | Asset Turnover | x | Equity Multiplier | |
| 33% | = | 15.9% | x | 0.3 x | x | 7.1 x |
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KEY CONTACTS [45]
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Tel: (614) 764-3100 Tel: (888) 514-0924 |
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ANNUAL MEASURED U.S. MEDIA SPEND
| CATEGORY | Q4 2015 | Q3 2015 | Q2 2015 | Q1 2015 | CY 2015 | CY 2014 | CY 2013 | %GROWTH | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Network TV | $125,162,000 | $5,144,800 | $32,509,500 | $38,488,600 | $201,304,900 | $237,009,400 | $208,285,300 | -15.0% | ||
| Cable TV | 31,747,502 | 2,653,348 | 5,396,543 | 8,076,710 | 47,874,103 | 56,738,120 | 59,411,706 | -15.5% | ||
| US Online Video | 9,858,378 | 138,789 | 1,036,768 | 125,418 | 11,159,353 | - | - | N/A | ||
| Magazines | 9,072,468 | 6,553,927 | 3,798,420 | 3,264,050 | 22,688,865 | 36,310,572 | 23,179,668 | -37.4% | ||
| Outdoor | 8,577,374 | 4,756,991 | 4,791,979 | 5,044,634 | 23,170,978 | 22,317,935 | 6,204,500 | 3.8% | ||
| US Internet - Display | 7,414,964 | 2,921,357 | 12,193,304 | 10,865,774 | 33,395,399 | 86,482,041 | 76,847,282 | -61.3% | ||
| Syndication | 3,449,700 | 600 | 617 | 0 | 3,450,917 | 1,199,800 | 549,400 | 187.6% | ||
| Spot TV | 2,685,887 | 19,516 | 80,637 | 1,299,218 | 4,085,258 | 15,769,435 | 2,491,675 | -74.0% | ||
| Natl Spot Radio | 1,821,313 | 685,978 | 150,485 | 331,794 | 2,989,570 | 1,679,371 | 943,685 | 78.0% | ||
| Natl Newspapers | 1,248,582 | 243,390 | 247,050 | 226,005 | 1,965,027 | 2,668,104 | 23,880 | -26.3% | ||
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
|
$202,828,400 | $23,205,381 | $60,538,954 | $68,754,029 | $355,326,764 | $469,080,155 | $382,080,829 | -24.2% | ||
MEDIA SPEND BY CATEGORY - GRAPH
| ADVERTISER | 2015 | 2014 | %Of Total Spend | ||
|---|---|---|---|---|---|
| Google Admob Advertising Service | $140 | $0 | <1% | ||
| Androidify | 844,608 | 0 | 99% | ||
| Google Shopping Express | 1,015,508 | 0 | <1% | ||
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
|
$355,326,764 | $469,080,155 | 100% |
MEDIA SPEND BY ADVERTISER - GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
DIGITAL ADS
WEB ADS
| Profile: | |
| Stats: |
Followers: 8,589,459 Following: 404 Tweets: 5,082 |
| Profile: | www.facebook.com/googleforyou |
| Stats: |
Page Likes: 535,105 Talking About: 6,823 Check-Ins: 0 |
COMPANY NEWS
|
February 20, 2019
|
Wendy's agrees to $50 million settlement for cyberattacks The Wendy's Co. has agreed to a $50 million settlement related to cyberattacks a few years. The settlement, including legal costs, pends court approval and finalization for the lawsuits brought by nearly 30 financial institutions who claimed the... |
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February 19, 2019
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Following activist concerns, Wendy’s will not renew Michigan Union lease for 2020 Wendy’s will not renew its contract with the Michigan Union when it reopens in 2020. This decision comes following concern expressed by University of Michigan student leaders and community members after the fast food chain failed to join the... |
"News" Feature
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Sandra Rojas - VP, Marketing
..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...
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