Wells Fargo & Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Wells Fargo & Company is a financial services company. They provide banking, insurance, investments, mortgage, and consumer and commercial finance through ATMs, the Internet and other distribution channels.

Note: Business Summary has been adapted from the Company's website.

Address: 420 Montgomery St, San Francisco, CA 94104
Tel: (415) 979-0775
Website: www.wellsfargo.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1852

EMPLOYEES

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ANNUAL SALES

$90,033,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $94,176 $90,033 $88,372 4% 1%
Gross Profit $0 $0 $0 0% 0%
Operating Income $0 $0 $0 0% 0%
Net Income $21,938 $22,894 $23,057 -4% 0%
Gross Margin 0% 0% 0%
Operating Income Margin 0% 0% 0%
Net Income Margin 23% 25% 26%
Cash and Cash Equivalents $769,111 $701,611 $669,180
Total Debt $111,273 $111,448 $77,438
Total Assets $1,930,115 $1,787,632 $1,687,155
Total Liabilitites $1,730,534 $1,594,634 $1,502,761
Stakeholder's Equity $199,581 $192,998 $184,394

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
10% = 23.3% x 0.0 x x 9.7 x

CORPORATE FAMILY [3]

COMPETITORS [64]

INDUSTRY CODES

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KEY CONTACTS [380]

Tel: (415) 979-0775

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Vice Chairman

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President & CEO

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Mng Dir & Head-Western Reg-Wells Fargo Capital Finance

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Managing Director & Senior Analyst, Equity Research

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Area President

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Mgr-Portland

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Manager, Marketing Program

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Manager, Digital Marketing

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Manager, Marketing Program, Treasury Management

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Manager, Marketing Campaign

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Manager, Digital Product Management, Public Site

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Manager, Marketing Program

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Manager, Analytic, Program Management, Insight Reporting & Enterprise Marketing

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Manager, Product Management

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Manager, Marketing Program

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Manager, Meeting & Event Planning

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Manager, Social Media

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Manager, Principal Relationship

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Mgr-Social Media Publ

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Manager, Marketing Program

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Manager, Strategic Sourcing

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Account Executive

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Account Executive

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Specialist, Securities Operations Service

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Account Executive

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Planner-Meeting-WFME Shared Events Svcs & Ops

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Planner, Meeting

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Analyst, Marketing Database

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Planner, Meeting & Event

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Planner, Meeting & Event

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Graphic Designer

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Planner, Meeting & Event

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Planner, Meeting & Event

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Engineer, Network

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Engineer, Petroleum

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Engineer, Information Security

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Coordinator, Traffic

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Coordinator, Meeting & Events, Wells Fargo Finance

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Architect, Enterprise

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District Sales Manager

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Regional Head, Charlotte West Commercial Banking

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Regional SVP, Marketing & Field Support

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Chief Investment Risk Officer

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Associate Creative Director, Copy

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Senior Regional President

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Regional Marketing Director

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Regional Sales Director, DCIO

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AGENCY RELATIONSHIPS

  AGENCY LOCATION PHONE EMPLOYEES  

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San Francisco, CA

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Los Angeles, CA

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San Francisco, CA

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Culver City, CA

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Sarasota, FL

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

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