Wells Fargo & Company Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/22/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Wells Fargo & Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Wells Fargo & Company is a financial services company. They provide banking, insurance, investments, mortgage, and consumer and commercial finance through ATMs, the Internet and other distribution channels.

Note: Business Summary has been adapted from the Company's website.

Address: 420 Montgomery St, San Francisco, CA 94104
Tel: (415) 979-0775
Website: www.wellsfargo.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1852

EMPLOYEE COUNT

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ANNUAL SALES

$94,176,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $94,176 $90,033 $88,372 4% 1%
Gross Profit $0 $0 $0 0% 0%
Operating Income $0 $0 $0 0% 0%
Net Income $21,938 $22,894 $23,057 -4% 0%
Gross Margin 0% 0% 0%
Operating Income Margin 0% 0% 0%
Net Income Margin 23% 25% 26%
Cash and Cash Equivalents $769,111 $701,611 $669,180
Total Debt $111,273 $111,448 $77,438
Total Assets $1,930,115 $1,787,632 $1,687,155
Total Liabilitites $1,730,534 $1,594,634 $1,502,761
Stakeholder's Equity $199,581 $192,998 $184,394

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
10% = 23.3% x 0.0 x x 9.7 x

CORPORATE FAMILY [3]

COMPETITORS [62]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [391]

Tel: (415) 979-0775

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Chairman

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Vice Chairman

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President & CEO

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Managing Director & Senior Analyst, Equity Research

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Senior Managing Director, Wealth Management

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Managing Director, Canada & Co-Head, Wells Fargo Securities Canada Ltd

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Managing Director, Business Development

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Managing Director, Wells Fargo Insurance Services

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 23, 2018

Beverly Anderson Exec VP-Cards & Retail Svcs

Bruce Lee & Beverly Anderson named as latest Keynote Speakers for March FinTech Innovation Assembly

There is less than a month to go until the Springtime edition of Agora's FinTech Innovation Assembly gets underway, with the event's limited ticket allocation in high demand. The leading names in FinTech will descend on the Ritz-Carlton, Fort...

February 22, 2018

Timothy J. Sloan President & CEO

Wells Fargo's Corporate Philanthropy Totals $286.5 Million for 2017

Feb. 21 -- Wells Fargo & Company (NYSE: WFC) last year continued to invest in communities across the country through its philanthropy and volunteerism, donating more than $286.5 million in 2017 to more than 14,500 nonprofits, the company...

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insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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