Wells Fargo & Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/18/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Wells Fargo & Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Wells Fargo is a diversified financial services company serving individuals, businesses, and institutions. They provide retail, commercial, and corporate banking services via banking locations and offices, the internet, and other distribution channels. They provide other financial services through subsidiaries engaged in various businesses, principally: wholesale banking, mortgage banking, consumer finance, equipment leasing, agricultural finance, commercial finance, securities brokerage and investment banking, computer and data processing services, trust services, investment advisory services, mortgage-backed securities servicing, and venture capital investment.

Note: Business Summary has been adapted from the Company's website.

Address: 420 Montgomery St, San Francisco, CA 94104
Tel: (415) 979-0775
Website: www.wellsfargo.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1852

EMPLOYEE COUNT

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ANNUAL SALES

$88,389,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $97,741 $94,176 $90,033 3% 4%
Gross Profit $0 $0 $0 0% 0%
Operating Income $0 $0 $0 0% 0%
Net Income $22,183 $21,938 $22,894 1% -4%
Gross Margin 0% 0% 0%
Operating Income Margin 0% 0% 0%
Net Income Margin 22% 23% 25%
Cash and Cash Equivalents $804,721 $769,111 $701,611
Total Debt $112,052 $111,273 $111,448
Total Assets $1,951,757 $1,930,115 $1,787,632
Total Liabilitites $1,744,821 $1,730,534 $1,594,634
Stakeholder's Equity $206,936 $199,581 $192,998

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
10% = 22.7% x 0.1 x x 9.4 x

CORPORATE FAMILY [2]

COMPETITORS [59]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [384]

Tel: (415) 979-0775

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Co-Pres-Wells Fargo Securities

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 20, 2018

Advance Auto Parts’ (AAP) Hold Rating Reiterated at Wells Fargo & Co

Posted by Joanna Charbonneau on Oct 20th, 2018 // No Comments Wells Fargo & Co restated their hold rating on shares of Advance Auto Parts (NYSE:AAP) in a research note released on Tuesday. “We are inclined to view the partnership favorably...

October 19, 2018

Timothy J. Sloan President & CEO

Elizabeth Warren calls for growth cap on Wells Fargo

Senator Elizabeth Warren, a Democrat from Massachusetts, has sent a letter to Federal Reserve chair Jerome Powell to continue enforcing a growth cap on Wells Fargo (NYSE: WFC). Warren said that the cap has to be in place until the bank gets rid of...

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insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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