WebMD Health Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Contacts
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  • Kantar Media Spend
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This profile last updated 11/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

WebMD is a leading provider of health information services, serving consumers, physicians, other healthcare professionals, employers and health plans. The online healthcare information, decision-support applications and communications services that they provide: Help consumers take an active role in managing their health, Make it easier for physicians and healthcare professionals to access clinical reference sources, and Enable employers and health plans to provide their employees and plan members with access to personalized health and benefit information.

Note: Business Summary has been adapted from the Company's website.

Address: 111 8th Ave, New York, NY 10011
Tel: (212) 624-3700
Fax: (212) 624-3800
Website: www.wbmd.com

EMAIL PROFILE

mail

STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$705,046,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $705 $636 $580 10% 9%
Gross Profit $438 $389 $356 12% 9%
Operating Income $170 $128 $96 32% 33%
Net Income $91 $64 $42 42% 52%
Gross Margin 62% 61% 61%
Operating Income Margin 24% 20% 16%
Net Income Margin 12% 10% 7%
Cash and Cash Equivalents $492 $641 $706
Total Debt $1,044 $793 $1,054
Total Assets $1,501 $1,155 $1,197
Total Liabilitites $1,257 $999 $1,135
Stakeholder's Equity $243 $156 $61

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
37% = 12.9% x 0.5 x x 6.2 x

CORPORATE FAMILY [0]

COMPETITORS [19]

BRANDS OWNED [8]

INDUSTRY CODES

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KEY CONTACTS [38]

Tel: (212) 624-3700

NAME/EMAIL TITLE MORE INFO

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Chief Executive Officer

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CFO & EVP

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Chief Technology Officer

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Chief Medical Officer

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Co-General Counsel, Secretary & EVP

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SVP, Customer Experience

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SVP, Pro Marketing Medscape

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SVP, Marketing

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Group VP

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VP, Product Marketing & Head, Brand Studio

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VP, Investor Relations

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VP, Strategic Account

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VP, Product Management & User Experience

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VP, Marketing & Sales Strategy

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VP, Human Resources

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Executive Director, Media Operations

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Executive Director, Customer Engagement & Events

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Senior Director, Market Research

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Creative Director

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Dir-Audience Data & Programmatic

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Director, Strategic Partnerships

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Director, Strategic Accounts

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Director, Consumer Insights

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Director, Strategic Partnerships

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Director, Strategic Partnerships

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Associate Director, Product Management

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Senior Manager, Advertising Operations

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Associate Account Manager

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Manager, Studio Operations, Medscape TV

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Manager, Creative Services

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Senior Strategist, Communications

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Acct Exec-Health Sys & Clinics

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Senior Planner, Digital Sales

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Analyst, Business

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Project Coordinator, Medscape Education

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Associate Marketing Director

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Senior Marketing Manager

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Senior Representative, Sales

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Parsippany, NJ

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Portland, OR

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Scottsdale, AZ

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 05, 2018

WebMD Announces Health Heroes

NEW YORK, Nov. 1 -- WebMD today announced the winners of this year's Health Hero Awards, focusing on the accomplishments and contributions of researchers, health care professionals, and advocates who are helping to transform the impact of cancer.In...

November 01, 2018

WebMD Announces Health Heroes

NEW YORK, Nov. 1, 2018 /PRNewswire/ -- WebMD today announced the winners of this year's Health Hero Awards, focusing on the accomplishments and contributions of researchers, health care professionals, and advocates who are helping to transform the...

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