The Walt Disney Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

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"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

Note: Business Summary has been adapted from the Company's website.

Address: 500 S Buena Vista St, Burbank, CA 91521-0001
Tel: (818) 560-1000
Fax: (818) 560-1930
Website: disney.com
General Email: twdc.corp.communications@disney.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1923

EMPLOYEES

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ANNUAL SALES

$55,632,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended October.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $55,632 $52,465 $48,813 6% 7%
Gross Profit $25,639 $24,101 $22,393 6% 7%
Operating Income $14,202 $13,171 $11,400 7% 15%
Net Income $9,391 $8,382 $7,501 12% 11%
Gross Margin 46% 45% 45%
Operating Income Margin 25% 25% 23%
Net Income Margin 16% 15% 15%
Cash and Cash Equivalents $4,610 $4,269 $3,421
Total Debt $20,170 $17,336 $14,795
Total Assets $92,033 $88,182 $84,141
Total Liabilitites $48,768 $43,657 $39,183
Stakeholder's Equity $43,265 $44,525 $44,958

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
21% = 16.9% x 0.6 x x 2.1 x

CORPORATE FAMILY [23]

COMPETITORS [2]

BRANDS OWNED [56]

INDUSTRY CODES

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KEY CONTACTS [263]

Tel: (818) 560-1000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Chief Strategy Officer & Senior EVP

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Chief Communications Officer & EVP, Corporate Communications

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President & Chief Creative Officer, Disney Channels Worldwide

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Head, Digital Media, Walt Disney Parks & Resorts

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Producer

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Mktg Dir-Disney Consumer Products-Southeast Asia

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AGENCY RELATIONSHIPS [27]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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