Walmart Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 11/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Walmart Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Walmart helps people save money and live better – anytime and anywhere. They strive to integrate their e-commerce and retail stores into an omni-channel offering that creates a customer-centric, time-saving experience. Their strategy is comprised of the following four elements: to lead on price, invest to differentiate on access, be competitive on assortment, and deliver a great experience.

Note: Business Summary has been adapted from the Company's website.

Address: 702 SW 8th St, Bentonville, AR 72716
Tel: (479) 273-4000
Website: corporate.walmart.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1962

EMPLOYEE COUNT

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ANNUAL SALES

$500,343,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $500,343 $485,873 $482,130 2% 0%
Gross Profit $126,947 $124,617 $121,146 1% 2%
Operating Income $20,437 $22,764 $24,105 -10% -5%
Net Income $9,862 $13,643 $14,694 -27% -7%
Gross Margin 25% 25% 25%
Operating Income Margin 4% 4% 4%
Net Income Margin 1% 2% 3%
Cash and Cash Equivalents $6,756 $6,867 $8,705
Total Debt $46,487 $45,938 $50,034
Total Assets $204,522 $198,825 $199,581
Total Liabilitites $126,653 $121,027 $119,035
Stakeholder's Equity $77,869 $77,798 $80,546

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
12% = 2.0% x 2.4 x x 2.6 x

CORPORATE FAMILY [6]

COMPETITORS [136]

BRANDS OWNED [19]

INDUSTRY CODES

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KEY CONTACTS [249]

Tel: (479) 273-4000

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 17, 2018

FORM 8-K: WALMART FILES CURRENT REPORT

WASHINGTON, Nov. 17 -- Walmart Inc., Bentonville, Ariz., files Form 8-K (current report) with Securities and Exchange Commission on Nov. 13. State of Incorporation/State or other jurisdiction of incorporation: Delaware Item 8.01. Other Events. On...

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Sandra Rojas - VP, Marketing

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