Walmart Inc. Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 8/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Walmart Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Walmart helps people around the world save money and live better – anytime and anywhere – in retail stores or through their e-commerce and mobile capabilities. Through innovation, they are striving to create a customer-centric experience that seamlessly integrates digital and physical shopping and saves time for their customers.

Note: Business Summary has been adapted from the Company's website.

Address: 702 SW 8th St, Bentonville, AR 72716
Tel: (479) 273-4000
Website: corporate.walmart.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1962

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$500,343,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $500,343 $485,873 $482,130 2% 0%
Gross Profit $126,947 $124,617 $121,146 1% 2%
Operating Income $20,437 $22,764 $24,105 -10% -5%
Net Income $9,862 $13,643 $14,694 -27% -7%
Gross Margin 25% 25% 25%
Operating Income Margin 4% 4% 4%
Net Income Margin 1% 2% 3%
Cash and Cash Equivalents $6,756 $6,867 $8,705
Total Debt $46,487 $45,938 $50,034
Total Assets $204,522 $198,825 $199,581
Total Liabilitites $126,653 $121,027 $119,035
Stakeholder's Equity $77,869 $77,798 $80,546

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
12% = 2.0% x 2.4 x x 2.6 x

CORPORATE FAMILY [5]

COMPETITORS [136]

BRANDS OWNED [18]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [245]

Tel: (479) 273-4000

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman

Sign In   or    Start Trial to View

President & CEO

Sign In   or    Start Trial to View

CFO & EVP

Sign In   or    Start Trial to View

CIO & EVP

Sign In   or    Start Trial to View

CIO, India

Sign In   or    Start Trial to View

Chief Marketing Officer

Sign In   or    Start Trial to View

Chief Strategy Officer & Chief Admin Officer & Exec VP-India

Sign In   or    Start Trial to View

Chief Communications Officer & SVP

Sign In   or    Start Trial to View

Chief Compliance Officer, International & SVP

Sign In   or    Start Trial to View

Chief Merchandising Officer

Sign In   or    Start Trial to View

CTO, US

Sign In   or    Start Trial to View

Chief Revenue Officer

Sign In   or    Start Trial to View

Chief Business Development Officer, India

Sign In   or    Start Trial to View

President & CEO, Wal-Mart E-Commerce & EVP

Sign In   or    Start Trial to View

President & CEO, US

Sign In   or    Start Trial to View

President & CEO, Walmart India Private Limited

Sign In   or    Start Trial to View

President & CEO, International

Sign In   or    Start Trial to View

President, Walmart Central & Walmart, US

Sign In   or    Start Trial to View

CEO, Code Eight

Sign In   or    Start Trial to View

CFO, Mexico & Central America & SVP

Sign In   or    Start Trial to View

CFO, India

Sign In   or    Start Trial to View

COO-India & Exec VP

Sign In   or    Start Trial to View

General Counsel & EVP

Sign In   or    Start Trial to View

Treasurer & EVP

Sign In   or    Start Trial to View

Corporate Secretary & EVP, Governance, Global

Sign In   or    Start Trial to View

EVP, Softlines & General Merchandise

Sign In   or    Start Trial to View

EVP, Corporate Affairs

Sign In   or    Start Trial to View

EVP, Consumables, Health & Wellness

Sign In   or    Start Trial to View

EVP, Central Operations

Sign In   or    Start Trial to View

Executive Vice President

Sign In   or    Start Trial to View

EVP, Merchandising, US

Sign In   or    Start Trial to View

EVP, Food

Sign In   or    Start Trial to View

Sr VP & Gen Mgr-Mdse-Produce, Floral & Global Food Sourcing

Sign In   or    Start Trial to View

SVP & General Manager, Merchandise, Deli Services

Sign In   or    Start Trial to View

SVP & General Manager, Apparel

Sign In   or    Start Trial to View

Sr VP & Gen Mgr-Mdse-Produce & Global Produce Sourcing-U.S.

Sign In   or    Start Trial to View

SVP & Assistant Treasurer

Sign In   or    Start Trial to View

SVP, Pharmacy Health & Wellness

Sign In   or    Start Trial to View

Sr VP-Intl Supply Chain & Food Mfg

Sign In   or    Start Trial to View

SVP, Corporate Marketing

Sign In   or    Start Trial to View

SVP, People, International

Sign In   or    Start Trial to View

Sr VP-US ECommerce Supply Chain & Logistics

Sign In   or    Start Trial to View

SVP, Finance & Strategy

Sign In   or    Start Trial to View

SVP, Merchandising

Sign In   or    Start Trial to View

SVP, Human Resources Strategy & Operations, Global

Sign In   or    Start Trial to View

Sr VP & Grp Gen Mgr-Fashion Grp-Jet & Shoes.com

Sign In   or    Start Trial to View

SVP, Customer Care, US E-Commerce, Jet.com

Sign In   or    Start Trial to View

SVP, Bakery & Deli

Sign In   or    Start Trial to View

SVP, Supply Chain

Sign In   or    Start Trial to View

Sr VP-Health & Wellness Unit-US

Sign In   or    Start Trial to View

SVP & Group General Manager, Home Group & E-Commerce, US

Sign In   or    Start Trial to View

VP & General Manager

Sign In   or    Start Trial to View

VP & Director, Merchandise Marketing, Personal Care

Sign In   or    Start Trial to View

VP & Deputy Manager, Merchandise, Electronic Services & Digital Imaging

Sign In   or    Start Trial to View

VP, E-Commerce, Mobile & Digital Marketing

Sign In   or    Start Trial to View

VP-Mdse Plng & Ops-Walmart eCommerce

Sign In   or    Start Trial to View

VP-Fashion Grp Strategy & Dev

Sign In   or    Start Trial to View

VP, Merchandising Operations, Hardlines

Sign In   or    Start Trial to View

VP, Creative

Sign In   or    Start Trial to View

VP-Pricing US & ECommerce

Sign In   or    Start Trial to View

VP, Marketing Operations

Sign In   or    Start Trial to View

VP, Government Affairs, International

Sign In   or    Start Trial to View

VP, Private Brands

Sign In   or    Start Trial to View

VP, Advertising

Sign In   or    Start Trial to View

VP, Digital Strategy & Brand Engagement

Sign In   or    Start Trial to View

VP, Shows & Events

Sign In   or    Start Trial to View

VP, Merchandising Solutions

Sign In   or    Start Trial to View

VP-Real Estate & Portfolio Mgmt

Sign In   or    Start Trial to View

VP, People Group & Talent Management, International

Sign In   or    Start Trial to View

VP, Merchandise Operations

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP, RGM Large Format, North Georgia

Sign In   or    Start Trial to View

VP, US Manufacturing & Sourcing

Sign In   or    Start Trial to View

VP, Pharmacy Merchandising

Sign In   or    Start Trial to View

VP, Operations

Sign In   or    Start Trial to View

VP, Merchandising, Kids Apparel

Sign In   or    Start Trial to View

VP, Community Relations

Sign In   or    Start Trial to View

VP, Marketing & Customer Experience

Sign In   or    Start Trial to View

VP, Global Supply Chain, Walmart International E-Commerce

Sign In   or    Start Trial to View

VP, Public Relations & Corporate Communications

Sign In   or    Start Trial to View

VP, Creative

Sign In   or    Start Trial to View

Head, Business Development, Frozen Food & Candy & Senior Director

Sign In   or    Start Trial to View

Senior Director, Sam's Club & Head, Membership Acquisition

Sign In   or    Start Trial to View

Head-Internal Comm & US ECommerce

Sign In   or    Start Trial to View

Head-Mktg & Entertainment-Walmart eCommerce

Sign In   or    Start Trial to View

Head-Mktg-Everyday Living Bus

Sign In   or    Start Trial to View

Head-Product & Digital Mdsg

Sign In   or    Start Trial to View

Head, Consumer Communications

Sign In   or    Start Trial to View

Head-Mdsg & Content-Brand Dev

Sign In   or    Start Trial to View

Head-End-to-End Product & Sports Vertical-Fanatics Brand

Sign In   or    Start Trial to View

General Manager, Store 8 Project

Sign In   or    Start Trial to View

Sr Dir-Neighborhood Markets & Mgr-Market

Sign In   or    Start Trial to View

Senior Director & Manager, Merchandise, Crafts, Fabric, Floral & Hobby

Sign In   or    Start Trial to View

Senior Director, GCIA Insights Partner, Operations & Omni-Channel

Sign In   or    Start Trial to View

Senior Director, Sam's Club Communications

Sign In   or    Start Trial to View

Senior Director, Product Development, Home Management Portfolio

Sign In   or    Start Trial to View

Senior Director, Sustainability

Sign In   or    Start Trial to View

Senior Director, Shows & Events

Sign In   or    Start Trial to View

Senior Director, Public Affairs & Government Relations

Sign In   or    Start Trial to View

Sr Dir-Intl Ethics, Compliance Trng & Awareness

Sign In   or    Start Trial to View

Sr Dir-BD Strategy, Res & Plng-China

Sign In   or    Start Trial to View

Senior Director, Advertising Team

Sign In   or    Start Trial to View

Senior Director, Supply Chain Sustainability

Sign In   or    Start Trial to View

Sr Dir-Ethics & Compliance-Health & Wellness

Sign In   or    Start Trial to View

Senior Director, Communications, Global

Sign In   or    Start Trial to View

Senior Director, Media Relations, National

Sign In   or    Start Trial to View

Senior Director, Public Affairs

Sign In   or    Start Trial to View

Senior Director, Social Media & Content Marketing

Sign In   or    Start Trial to View

Senior Director, Program Development & Portfolio Management, Health & Wellness

Sign In   or    Start Trial to View

Senior Director, Public Affairs & Government Relations

Sign In   or    Start Trial to View

Senior Director, Global Communications, Digital Strategy & Brand Engagement

Sign In   or    Start Trial to View

Senior Director, Global Associate Communications

Sign In   or    Start Trial to View

Senior Director, Labor Relations, International

Sign In   or    Start Trial to View

Senior Director, Talent Development

Sign In   or    Start Trial to View

Sr Dir-Global Data & Analytics Platforms

Sign In   or    Start Trial to View

Senior Director, In Store Presentation

Sign In   or    Start Trial to View

Senior Director, Walmart Information Security M & A Partnerships

Sign In   or    Start Trial to View

Senior Director, Corporate Security & Global Security Division

Sign In   or    Start Trial to View

Senior Director, Community Relations

Sign In   or    Start Trial to View

Senior Director, Engineering, E-Commerce, International

Sign In   or    Start Trial to View

Senior Director, Strategy & Customer Experience Reinvention

Sign In   or    Start Trial to View

Senior Director, Corporate Communications

Sign In   or    Start Trial to View

Senior Director, Responsible Sourcing Governance

Sign In   or    Start Trial to View

Senior Director, Global Customer Insights & Analytics, Merchandising

Sign In   or    Start Trial to View

Senior Director, Marketing Design

Sign In   or    Start Trial to View

Senior Director, Compensation, US

Sign In   or    Start Trial to View

Senior Director, Marketing, Store Experience

Sign In   or    Start Trial to View

Senior Director, Global People, Total Rewards Transformation

Sign In   or    Start Trial to View

Regional Director, Asset Protection

Sign In   or    Start Trial to View

Director, Digital Acceleration

Sign In   or    Start Trial to View

Director, Market Health & Wellness

Sign In   or    Start Trial to View

Director, Public Affairs & Government Relations

Sign In   or    Start Trial to View

Director, DMM Health & Wellness

Sign In   or    Start Trial to View

Director, Media Relations, National

Sign In   or    Start Trial to View

Director, Shows & Events

Sign In   or    Start Trial to View

Director, Customer Experience & Visual Merchandising, General Merchandise, Apparel & Baby

Sign In   or    Start Trial to View

Director, Investor Relations

Sign In   or    Start Trial to View

Director, Public Affairs, State & Local Government Relations

Sign In   or    Start Trial to View

Director, Shared Services, Global

Sign In   or    Start Trial to View

Director, Womenswear

Sign In   or    Start Trial to View

Director, Front End Services Innovation

Sign In   or    Start Trial to View

Director, Marketing Operations

Sign In   or    Start Trial to View

Dir-Brand Social

Sign In   or    Start Trial to View

Director, Central Operations, Scheduling & Workforce Management

Sign In   or    Start Trial to View

Director, Communications

Sign In   or    Start Trial to View

Director, Corporate Communications

Sign In   or    Start Trial to View

Director, Public Affairs & Government Relations

Sign In   or    Start Trial to View

Director, Retailtainment

Sign In   or    Start Trial to View

Director, Digital Marketing

Sign In   or    Start Trial to View

Director, Corporate Affairs, International

Sign In   or    Start Trial to View

Director, Multicultural Marketing

Sign In   or    Start Trial to View

Director, Public Affairs

Sign In   or    Start Trial to View

Director, Public Affairs & Government Relations

Sign In   or    Start Trial to View

Dir-Computing-Walmart ECommerce

Sign In   or    Start Trial to View

Director, Advertising & Marketing

Sign In   or    Start Trial to View

Director, Global Communications

Sign In   or    Start Trial to View

Dir-New Format Dev, Strategy & Bus Dev

Sign In   or    Start Trial to View

Director, Paid Social

Sign In   or    Start Trial to View

Dir-Asset Protection Mdsg

Sign In   or    Start Trial to View

Dir-Data, Analytics Infrastructure & Mobile Solutions

Sign In   or    Start Trial to View

Dir-Corp Brand Mktg

Sign In   or    Start Trial to View

Director, Strategic Initiatives, International

Sign In   or    Start Trial to View

Director, Labor Relations

Sign In   or    Start Trial to View

Director, Public Affairs, Mississippi

Sign In   or    Start Trial to View

Director, Privacy

Sign In   or    Start Trial to View

Director, Global Public Policy & Government Affairs

Sign In   or    Start Trial to View

Associate Director, Store Experience

Sign In   or    Start Trial to View

Associate Director, Walmart E-Commerce Strategy

Sign In   or    Start Trial to View

Associate Director, Visual Merchandising

Sign In   or    Start Trial to View

Associate Director, Digital Media

Sign In   or    Start Trial to View

Regional Manager, E-Commerce

Sign In   or    Start Trial to View

Senior Manager, Privacy

Sign In   or    Start Trial to View

Senior Manager, Broadcast & Radio Production

Sign In   or    Start Trial to View

Senior Manager, Buying

Sign In   or    Start Trial to View

Senior Manager, Privacy

Sign In   or    Start Trial to View

Sr Mgr-Global Sourcing

Sign In   or    Start Trial to View

Sr Mgr-Analytics-Sam's Club & Walmart ECommerce

Sign In   or    Start Trial to View

Senior Manager, Social Strategy

Sign In   or    Start Trial to View

Senior Manager, Consolidations & Financial Analysis, Global

Sign In   or    Start Trial to View

Sr Mgr-Product Dev-Bath

Sign In   or    Start Trial to View

Senior Manager, Consumer Insights & Analytics, Global

Sign In   or    Start Trial to View

Senior Manager

Sign In   or    Start Trial to View

Senior Manager, Product Development, Men's Active & Seasonal

Sign In   or    Start Trial to View

Sr Mgr-Assoc Brand

Sign In   or    Start Trial to View

Senior Manager, Marketing Vendor Management

Sign In   or    Start Trial to View

Senior Manager, Omni Channel Experience, Online Grocery

Sign In   or    Start Trial to View

Senior Manager, Social Media

Sign In   or    Start Trial to View

Senior Manager, Pricing

Sign In   or    Start Trial to View

Senior Manager, Public Affairs & Government Relations

Sign In   or    Start Trial to View

Office Manager, Human Resources

Sign In   or    Start Trial to View

Operating Manager, Walmart Print Solutions

Sign In   or    Start Trial to View

Operating Manager, Market Fresh

Sign In   or    Start Trial to View

Brand Mgr-Digital-Walmart Private Brands-Grocery & Household

Sign In   or    Start Trial to View

Product Manager, Development, Apparel

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Senior Product Manager

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager, Market Asset Protection

Sign In   or    Start Trial to View

Manager, Market, SE Tennessee

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager, Market Human Resources

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager, Store

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Mgr-Floorplan & Modular Execution

Sign In   or    Start Trial to View

Manager, Foundational Customer Insights

Sign In   or    Start Trial to View

Manager, Market & Operations

Sign In   or    Start Trial to View

Senior Buyer, Produce

Sign In   or    Start Trial to View

Senior Buyer, Personal Care

Sign In   or    Start Trial to View

Sr Buyer-Breakfast Meats & Commodities

Sign In   or    Start Trial to View

Sr Buyer-Dry Grocery

Sign In   or    Start Trial to View

Senior Buyer

Sign In   or    Start Trial to View

Analyst, Systems

Sign In   or    Start Trial to View

Analyst, Systems

Sign In   or    Start Trial to View

Associate General Counsel

Sign In   or    Start Trial to View

Engineer, Indus

Sign In   or    Start Trial to View

Engineer, UX

Sign In   or    Start Trial to View

Buyer

Sign In   or    Start Trial to View

Assoc Mktg Dir-Affiliates & Partnerships-Walmart ECommerce

Sign In   or    Start Trial to View

Associate Buyer

Sign In   or    Start Trial to View

Sr Mktg Dir-Strategic Merch Initiatives-Food, Apparel, Private Br

Sign In   or    Start Trial to View

Buyer, Specialty Foods

Sign In   or    Start Trial to View

Buyer, Adult Beverages

Sign In   or    Start Trial to View

Division Director, Merchandise

Sign In   or    Start Trial to View

Associate Marketing Director

Sign In   or    Start Trial to View

Assistant Marketing Manager, Brand Social

Sign In   or    Start Trial to View

Category Head-Wireless-US ECommerce & Jet.com

Sign In   or    Start Trial to View

Senior Marketing Manager

Sign In   or    Start Trial to View

Buyer, Lawn & Garden

Sign In   or    Start Trial to View

Buyer, Commercial Bakery

Sign In   or    Start Trial to View

Senior Buyer Manager, Hair Care & Hair Appliances

Sign In   or    Start Trial to View

Assistant Marketing Manager

Sign In   or    Start Trial to View

Senior Marketing Director

Sign In   or    Start Trial to View

Regional General Manager

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [38]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

Minneapolis, MN

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Columbia, MD

Sign In   or    Start Trial to View

Miami, FL

Sign In   or    Start Trial to View

Houston, TX

Sign In   or    Start Trial to View

Minneapolis, MN

Sign In   or    Start Trial to View

Dayton, OH

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Springdale, AR

Sign In   or    Start Trial to View

Phoenix, AZ

Sign In   or    Start Trial to View

West Hollywood, CA

Sign In   or    Start Trial to View

Dallas, TX

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Fayetteville, AR

Sign In   or    Start Trial to View

San Juan, PR

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Southfield, MI

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Washington, DC

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Miami, FL

Sign In   or    Start Trial to View

Culver City, CA

Sign In   or    Start Trial to View

Boulder, CO

Sign In   or    Start Trial to View

Irvine, CA

Sign In   or    Start Trial to View

Van Nuys, CA

Sign In   or    Start Trial to View

Boston, MA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Argentina

Sign In   or    Start Trial to View

France

Sign In   or    Start Trial to View

Canada

Sign In   or    Start Trial to View

Canada

Sign In   or    Start Trial to View

France

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 21, 2018

Doug McMillon President & CEO

3 Things Walmart Wants You to Know

Walmart (NYSE: WMT) posted surprisingly strong second-quarter earnings last week that sparked a rally for its stock while also lifting the shares of many of its retailing peers. The company had plenty of good news for investors, including progress...

August 20, 2018

Doug McMillon President & CEO

Cramer: It’s not too late to buy Walmart

After Walmart shares surged almost 10 percent last Thursday thanks to the company's strong second-quarter earnings numbers, investors might be wondering if the stock has reached its peak. CNBC's Jim Cramer doesn't think so. "Don't think it is...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com