Walmart Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Walmart Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Walmart helps people around the world save money and live better – anytime and anywhere – in retail stores or through their e-commerce and mobile capabilities. Through innovation, they are striving to create a customer-centric experience that seamlessly integrates digital and physical shopping and saves time for their customers.

Note: Business Summary has been adapted from the Company's website.

Address: 702 SW 8th St, Bentonville, AR 72716
Tel: (479) 273-4000
Website: corporate.walmart.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1962

EMPLOYEE COUNT

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ANNUAL SALES

$485,873,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $485,873 $482,130 $485,651 0% 0%
Gross Profit $124,617 $121,146 $120,565 2% 0%
Operating Income $22,764 $24,105 $27,147 -5% -11%
Net Income $13,643 $14,694 $16,363 -7% -10%
Gross Margin 25% 25% 24%
Operating Income Margin 4% 4% 5%
Net Income Margin 2% 3% 3%
Cash and Cash Equivalents $6,867 $8,705 $9,135
Total Debt $45,938 $50,034 $50,165
Total Assets $198,825 $199,581 $203,490
Total Liabilitites $121,027 $119,035 $122,096
Stakeholder's Equity $77,798 $80,546 $81,394

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
17% = 2.8% x 2.4 x x 2.6 x

CORPORATE FAMILY [6]

COMPETITORS [146]

BRANDS OWNED [18]

INDUSTRY CODES

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 17, 2018

Anne Hatfield Director, Communications
Greg Foran President & CEO, US

Renovation planned for West Main Walmart

Built in 1997, the Walmart Supercenter on West Main Street is in line to get a renovation later this year. Were going to remodel this store, with work beginning in late May and finish around August, confirmed Walmart spokeswoman Anne Hatfield. Like...

February 16, 2018

Marc Lore President & CEO, Wal-Mart E-Commerce & EVP

Walmart Earnings: What to Watch

Walmart Inc. is scheduled to report fourth-quarter financial results before the market opens Tuesday. Here is what you need to know: EARNINGS FORECAST: Analysts are expecting earnings-per-share of $1.37, according to Thomson Reuters, up from...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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