Wakefern Food Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 7/27/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Wakefern Food Corporation is the largest retailer-owned cooperative in the United States. Employing an innovative approach to wholesale business services, they focus on helping the independent retailer compete in a big business world. Providing the tools entrepreneurs need to stay a step ahead of the competition, Wakefern's wholesale client base benefits from the company's extensive portfolio of services, including innovative technology, private label development, and best-in-class procurement practices.

Note: Business Summary has been adapted from the Company's website.

Address: 5000 Riverside Dr, Keasbey, NJ 08832
Tel: (908) 527-3300
Tel: (800) 746-7748
Fax: (908) 527-3397
Website: www.wakefern.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1945

EMPLOYEE COUNT

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CORPORATE FAMILY [0]

COMPETITORS [42]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [39]

Tel: (908) 527-3300

Tel: (800) 746-7748

NAME/EMAIL TITLE MORE INFO

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Co-President & Co-COO

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Co-President & Co-COO

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Chief Financial Officer

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General Counsel

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Executive Vice President

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SVP, Marketing

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VP, Human Resources & Corporate Planning

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VP, Strategic Development & Member Relations

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VP, Business Development & Real Estate

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VP-Ops-Shoprite Supermarkets

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VP, Engineering & Corporate Purchasing

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VP, Social Media, Digital Advertising & Content Creation

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VP, Digital Commerce & Analytics

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VP, Consumer & Corporate Communications

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VP, Logistics

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VP-Fin-ShopRite Supermarkets

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VP, Prepared Foods

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VP, Marketing

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Head, E-Commerce Sales & Marketing

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Brand Marketing Manager

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Producer, Local Video

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Director, Consumer Affairs

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Director, Advertising

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Director, Business Development & Real Estate

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Project Mgr-Consumer Insights

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Category Manager

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Manager, Social Media

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Mgr-HR-ShopRite Supermarkets

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Mgr-Digital Commerce & Analytics

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Manager, Retail Communications & Purpose Initiatives

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Manager, Advertising

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Supervisor, Digital Commerce & Innovation

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Supervisor, Social Media

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Supervisor, Social Media

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Senior Specialist, Mobile

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Specialist, Communications

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AGENCY RELATIONSHIPS

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New York, NY

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South Africa

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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