Visa Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Visa is a digital payments company that connects financial institutions, merchants and governments with credit, debit and prepaid products.

Note: Business Summary has been adapted from the Company's website.

Address: PO Box 8999, San Francisco, CA 94128-8999
Tel: (650) 432-3200
Website: www.usa.visa.com
General Email: globemedia@visa.com

EMAIL PROFILE

mail

STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$18,358,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended September.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $18,358 $15,082 $13,880 21% 8%
Gross Profit $15,730 $12,856 $11,801 22% 8%
Operating Income $12,144 $7,883 $9,064 54% -13%
Net Income $6,699 $5,991 $6,328 11% -5%
Gross Margin 85% 85% 85%
Operating Income Margin 66% 52% 65%
Net Income Margin 36% 39% 45%
Cash and Cash Equivalents $10,905 $6,646 $4,590
Total Debt $20,370 $17,966 $16,662
Total Assets $67,977 $64,035 $39,367
Total Liabilitites $35,217 $31,123 $9,525
Stakeholder's Equity $32,760 $32,912 $29,842

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
20% = 36.5% x 0.3 x x 2.1 x

CORPORATE FAMILY [3]

COMPETITORS [5]

INDUSTRY CODES

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KEY CONTACTS [111]

Tel: (650) 432-3200

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President

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CFO & EVP

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Chief Procurement Officer & SVP

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Chief Digital Officer & Head, New Platform Marketing Transformation

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Chairman, Visa Europe Limited

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President, Visa Foundation, VP & Head, Global Corporate Responsibility

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VP & Head, Consumer Insights, Global

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VP, Digital Marketing & Head, Owned Media Channels, Global

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VP, Merchant Sales & Solutions, Global Merchant Core Product

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VP, Communications, Sponsorship, Brand & Product, Global

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Head, Brand Marketing, Design, Consumer Insights & Market Research & Senior Director

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Head, Sponsorships LAC & Senior Director

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Head, Innovation & Strategic Partnerships - Asia Pacific

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Head, Social Media & Digital Content, US

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Head, Marketing, Strategy & Client Insights, Digital Merchant Products

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Head, Merchant & Acquiring, Global

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Head, Marketing Analytics, Insights & Initiatives, Global

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Head, Global Government Relations, Americas

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Head, Marketing, India & South Asia

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Senior Director, Global Brand, Sponsorship & Innovation Marketing

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Sr Dir-IoT Global Connected Car

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Senior Director, Visa Developer Platform

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Senior Director, Innovation Communications, Global

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Senior Director, Football Sponsorship Marketing, Global

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Senior Director, Digital Marketing, UK

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Senior Director, Visa Product Management

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Senior Director

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Dir-Cross Border Mktg-Global

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Director, Business Development, Visa Advertising Solution

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Director, Prepaid Strategy & Consulting, Regulatory & Risk

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Senior Creative Director

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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