Viacom Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Viacom, Inc. is an entertainment company which specializes in television, motion pictures and digital media platforms.

Note: Business Summary has been adapted from the Company's website.

Address: 1515 Broadway, New York, NY 10036-8901
Tel: (212) 258-6000
Fax: (212) 258-6464
Website: www.viacom.com
General Email: investor.relations@viacom.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1971

EMPLOYEES

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ANNUAL SALES

$12,488,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended September.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $12,488 $13,268 $13,783 -5% -3%
Gross Profit $5,804 $6,400 $7,241 -9% -11%
Operating Income $2,526 $3,112 $4,082 -18% -23%
Net Income $1,438 $1,922 $2,391 -25% -19%
Gross Margin 46% 48% 52%
Operating Income Margin 20% 23% 29%
Net Income Margin 11% 14% 17%
Cash and Cash Equivalents $379 $506 $1,000
Total Debt $11,913 $12,285 $12,699
Total Assets $22,508 $22,143 $23,047
Total Liabilitites $18,020 $18,386 $19,112
Stakeholder's Equity $4,277 $3,538 $3,719

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
33% = 11.5% x 0.6 x x 5.3 x

CORPORATE FAMILY [26]

COMPETITORS [1]

BRANDS OWNED [12]

INDUSTRY CODES

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KEY CONTACTS [156]

Tel: (212) 258-6000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Vice Chairman

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President & CEO

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Grp CEO-Viacom18

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CFO & EVP

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CIO, CTO & EVP

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CIO, Viacom Media Networks & Paramount Pictures & EVP

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Chief Data Officer & Exec VP

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Chief Compliance Officer & Head, Strategic Business Practices

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President & CEO, Viacom International Media Networks, London

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Pres-MTV, VH1 & Logo Media

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CFO, Music & Entertainment Group & EVP

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SVP & CFO, Nickelodeon Kids & Family Group

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COO, Advertising Sales & EVP

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COO, UK, Northern & Eastern Europe, Viacom International Media

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COO, Global Entertainment Group

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COO-Viacom18

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COO, Viacom International Media Networks

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General Counsel, Secretary & EVP

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Gen Counsel-Media Networks & Exec VP-Global Bus Affairs

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Exec VP & Mng Dir-UK, Northern & Eastern Europe

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Exec VP & Head-Content Distr

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EVP, Communications

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EVP, Partnership Marketing, Kids & Family Group

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EVP, Digital, Viacom Kids & Family Group

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EVP, Research & Strategic Insights

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Exec VP-Strategic Insights & Res-Music & Entertainment

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Exec VP-Talent-Nickelodeon Group

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EVP, Data Strategy

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Executive Vice President

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EVP, Marketing Strategy & Engagement

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EVP, Human Resources & Administration

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Chief Research Officer & Exec VP-Insights & Audience Science-Medi

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EVP, Marketing, Viacom Velocity

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EVP, Advertising Sales, Regional Sales & Digital Sales, Viacom Products Group

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EVP, Audience Science

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SVP, Mobile & Emerging Platforms & Head, Music Strategy

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Sr VP & Head-Strategic Content Ops-MTV, VH-1 & Logo

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SVP & Controller

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SVP, Analytics & Measurement Sciences

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SVP, Talent Acquisition

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SVP, Corporate Development & Strategy

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Senior Vice President

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SVP, Product Management

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SVP, Investor Relations

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SVP, New Business Development

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SVP-Corporate Research & Analytics

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SVP, Creative Velocity M&E, Spike, Viacom Media Networks

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SVP, Content Distribution & Business Development

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Senior Vice President

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SVP, Social Media & Branded Content Strategy

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Senior Vice President

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SVP, Entertainment Group Advertising Sales

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SVP, Brand Strategy & Creative

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SVP, Integrated Marketing

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SVP, Program Acquisition Group

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SVP, Consumer Insights, Global

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SVP, Taxation & Treasury, Global

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Senior Vice President

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SVP, Programming, Planning & Scheduling, BET Networks

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SVP, Brand Marketing & Creative

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SVP, Partner Solutions

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SVP, Government Relations & Regulatory Counsel

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Sr VP-Content, Acq & Promo Strategy

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Sr VP-Comm & Culture

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SVP, Partner Solutions

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SVP, Velocity Products Group

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SVP, Advertising Sales, Viacom Media Networks

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Sr VP-Digital Media-Audience Science

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SVP, Integrated Marketing, Viacom Velocity, CMT & TV Land

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Sr VP-Velocity Integrated Mktg-Entertainment Grp

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VP & Controller, Media Networks Domestic

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VP & General Manager, Global Business Services

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VP, Digital Operations

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VP, Marketing & Operations, Viacom Velocity

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VP, Social Data Strategy

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VP, Marketing

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VP, Strategic Insights, Product Analytics & Digital Research

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VP, Mobile & Cross, Platform Video Advertising Sales

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VP, Investor Relations

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VP, Research

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VP, Advertising Standards, Digital & Emerging Media

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VP-MTV Digital Res & Insights

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VP, Program Publicity & Communications

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VP, Comedy Central Business & Legal Affairs

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VP, Client Strategy

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VP-Strategic Insights Innovation

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VP, Operations & Strategy, BET Networks

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VP, Creative & Marketing Solutions, Viacom Velocity

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VP, Content Insights, Nickelodeon

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VP, Government Relations, Europe

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VP, Data Strategy & Solutions

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VP, Velocity Product Group

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VP, Digital, Consumer Marketing, Data & Audience Development

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VP, Media Strategy & Partnerships

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VP, Corporate Communications

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VP-Consumer Products Mktg & Partnerships

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VP, Product Development, Apps & Emerging Platforms

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VP, Brand, Consumer Marketing & Events

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VP, Corporate Social Responsibility & Viacommunity Brand Solutions

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VP, Business Development

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Head, Partner Management

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Head-Reg Entertainment-Viacom18

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Head, Sales

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Head, Partner Management

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Head-Youth, Music & English Entertainment-Viacom18

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Head-Rural Bus-Viacom18

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Gen Mgr-TV Land

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Senior Director, Strategic Solutions

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Senior Director, Business Development

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Senior Director, Communications & Public Affairs

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Senior Director, Mobile & Emerging Platforms

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Senior Director, Video Product, Music & Entertainment Group Consumer Products

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Senior Director, Communications, Viacom Marketing & Partner Solutions

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Senior Director, Strategic Insights & Research, MTV Networks

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Sr Dir-Music & Media Licensing

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Producer, Branded Content Solutions

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Producer, Coordinating

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Director, MTV Digital & Events

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Director, Sales & Marketing

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Director, Corporate Communications

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Director, Client Planning & Strategy

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Director, Integrated Marketing Events, MTV & VH1

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Director, Integrated Marketing

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Director, Retail Marketing, Nickelodeon

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Director, Product Development & Data Strategy

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Director, Emerging Networks

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Dir-Velocity Products Grp

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Dir-Mktg & Partner Insights

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Dir-Viacom Vantage

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Director, Marketing & Brand Strategy

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Dir-Integrated Mktg-Viacom Velocity Music & Entertainment Grp

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Director, Social Media Activations & Earned Media

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Senior Manager, Advertising, Digital, Emerging Media, VMN Standards & Practices

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Marketing Manager, Comedy Central & Spike

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Mgr-Digital Strategy & Fan Engagement

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Manager, Standards & Practices

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Manager, Social Media

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Manager, Commercial Operations, Kids & Family Group

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Manager, CMT Inventory

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Manager, Account Services & Audience Science Group

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Account Executive

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Senior Analyst, Digital & Research

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Analyst, Research

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Coord-Brand Mktg-SPIKE

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Coordinator, Compensation

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Coord-Integrated Mktg & Branded Content

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Coordinator, MTV Publicity

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Coordinator, Music & Media Licensing, MTV & VH1

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Executive Assistant, Investor Relations

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VP Corp Comm & Corp Affairs & Interim Head-Corp Comm

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AGENCY RELATIONSHIPS [7]

  AGENCY LOCATION PHONE EMPLOYEES  

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Boston, MA

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Chicago, IL

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Redwood City, CA

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South Africa

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

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Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

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Google Inc.

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