Viacom Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Viacom Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Viacom, Inc. is an entertainment company which specializes in television, motion pictures and digital media platforms.

Note: Business Summary has been adapted from the Company's website.

Address: 1515 Broadway, New York, NY 10036-8901
Tel: (212) 258-6000
Fax: (212) 258-6464
Website: www.viacom.com
General Email: investor.relations@viacom.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1971

EMPLOYEE COUNT

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ANNUAL SALES

$13,263,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended September.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $12,488 $13,268 $13,783 -5% -3%
Gross Profit $5,804 $6,400 $7,241 -9% -11%
Operating Income $2,526 $3,112 $4,082 -18% -23%
Net Income $1,438 $1,922 $2,391 -25% -19%
Gross Margin 46% 48% 52%
Operating Income Margin 20% 23% 29%
Net Income Margin 11% 14% 17%
Cash and Cash Equivalents $379 $506 $1,000
Total Debt $11,913 $12,285 $12,699
Total Assets $22,508 $22,143 $23,047
Total Liabilitites $18,020 $18,386 $19,112
Stakeholder's Equity $4,277 $3,538 $3,719

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
33% = 11.5% x 0.6 x x 5.3 x

CORPORATE FAMILY [27]

COMPETITORS [1]

BRANDS OWNED [12]

INDUSTRY CODES

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KEY CONTACTS [182]

Tel: (212) 258-6000

NAME/EMAIL TITLE BRANDS MORE INFO

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Vice Chairman

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President & CEO

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Grp CEO-Viacom18 Media Private Limited

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CFO & EVP

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Chief Operating Officer

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CIO, CTO & EVP

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CIO, Viacom Media Networks & Paramount Pictures & EVP

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Chief Marketing Officer

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Chief Compliance Officer & Head, Strategic Business Practices

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Chief People Officer & EVP

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President & CEO, Viacom International Media Networks

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President, Digital Studios

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President, Paramount Network, TV Land & CMT

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President, MTV, VH1 & Logo Media

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CEO, Viacom18, India

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CFO, Music & Entertainment Group & EVP

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CFO, Nickelodeon Kids & Family Group & SVP

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COO, UK, Northern & Eastern Europe, Viacom International Media

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COO, Advertising Sales

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COO, Viacom Global Entertainment Group

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General Counsel, EVP & Secretary

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EVP, Global Business Affairs & General Counsel, Media Networks

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Senior EVP & Head, Business, India

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EVP & Managing Director, UK, Northern & Eastern Europe

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EVP & Managing Director, Viacom International Media Networks, Africa

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EVP & Head, Distribution & Business Development, Viacom Media Networks

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EVP & Head, Youth & English Entertainment

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EVP, Partnership Marketing, Kids & Family Group

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EVP, Distribution Marketing

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EVP, Strategy, New Business & Digital, Nickelodeon Group

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EVP, Research & Strategic Insights

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EVP, Talent, Music & Events, Nickelodeon

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EVP, Advanced Advertising

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Executive Vice President

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Executive Vice President

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EVP, Communications

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Executive Vice President

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Executive Vice President

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EVP, Programming, Strategy & Operations, Vh1, Logo

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EVP, Advertising Sales, Regional Sales & Digital Sales, Viacom Products Group

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EVP, Audience Science

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SVP & Head, Brand Creative, Paramount Network

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SVP & Head, Strategic Content Operations, MTV, VH-1 & Logo

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SVP & Controller

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SVP & General Manager, Australia & New Zealand

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SVP & Executive Producer

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SVP, Analytics & Measurement Sciences

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SVP, Talent Acquisition

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SVP, Creative Velocity M&E, Spike, Viacom Media Networks

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SVP, Content Distribution & Business Development

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SVP, Deal Finance, Distribution & Business Development

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SVP, Content Distribution & Business Development

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Senior Vice President

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SVP, Social Media & Branded Content Strategy

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Senior Vice President

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SVP, Corporate Communications

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SVP, Entertainment Group Advertising Sales

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SVP, Music

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SVP, Mobile & Emerging Platforms, Digital Partnerships

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Sr VP-Audience Strategy Insights & Innovation

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SVP, Consumer Marketing & Strategy, MTV, VH1 & Logo

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SVP, Program Acquisition Group

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SVP, Consumer Insights, Global

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SVP, Taxation & Treasury, Global

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SVP, Content Distribution Sales & Business Development

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SVP, Talent, Paramount Network

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SVP, Velocity Integrated Marketing, Comedy Central & Paramount Networ

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VP & General Manager, Global Business Services

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VP & Creative Director

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VP, Digital Operations

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Vice President

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VP, Finance, BET Networks

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VP, Strategic Insights, Product Analytics & Digital Research

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VP, Mobile & Cross, Platform Video Advertising Sales

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VP, Advertising Standards, Digital & Emerging Media

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VP, MTV, VH1, Logo Digital Research & Insights

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VP, Commercial & Business Development, Australia & New Zealand

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VP-Media Activation & Programmatic Execution

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VP, Marketing & Content Distribution

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VP, Program Publicity & Communications

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VP, Advertising Sales, Singapore

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VP, Business & Legal Affairs, Comedy Central

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VP, Client Strategy, Viacom Media Networks

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VP-Content Innovation & Analytics

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VP, Operations & Strategy, BET Networks

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VP, Creative & Marketing Solutions, Viacom Velocity

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VP, Studio Advertising Sales

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VP, Data Strategy & Solutions

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VP-Partner Platforms & Products

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VP-VH1 Digital Media

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VP, Marketing & Media

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VP, Digital, Consumer Marketing, Data & Audience Development

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VP, International Programme Sales, UK, Viacom International Media Networks

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VP, Strategy & Partnerships

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VP, Product Marketing

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VP, MTV, Velocity Marketing & Partner Solutions

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VP, Marketing Strategy & Operations

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VP, Design, VH1 & LOGO

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VP-Viacom NEXT

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VP, Corporate Social Responsibility

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VP, Business Development

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VP, Corporate Communications & Corporate Affairs & Interim Head, Corporate Communications

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Head, Sales

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General Manager, Mumbai

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General Manager, TV Land

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Senior Director, Data & Media Partnership Development, ASG

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Senior Director, Content & Platform Strategy

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Senior Director, Content & Platform Strategy

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Senior Director, Mobile & Emerging Platforms

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Senior Director, Partner Marketing, Nickelodeon

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Senior Director, Human Resources

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Senior Director, Marketing & Partner Insights

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Senior Director, Communications, Viacom Marketing & Partner Solutions

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Senior Director, Content Innovation Analytics

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Senior Director, Music & Media Licensing

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Senior Director, Social Media & Paid Activations

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Producer, Coordinating

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Director, Mobile Engineering

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Director, Communications, Viacom International Media Networks, Africa

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Director, Digital Strategy & Production, MTV

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Director, Sales & Marketing

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Director, Digital Strategy & Fan Engagement, MTV Networks

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Director, Integrated Marketing Events, MTV & VH1

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Director, Retail Marketing, Nickelodeon

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Director, Emerging Networks, Viacom Media Networks

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Director, Partnerships

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Director, Velocity Products Group

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Director, Culture & Creative Insights

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Director, Marketing & Partner Insights

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Director, Viacom Vantage

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Director, Marketing & Brand Strategy

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Director, Integrated Marketing, Viacom Velocity Music & Entertainment Group

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Senior Manager, Digital Media

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Senior Manager, Account Services, Audience Science Group

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Senior Manager, Corporate Communications

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Senior Manager, Advertising, Digital, Emerging Media, VMN Standards & Practices

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Marketing Manager, Comedy Central & Spike

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Manager, Programme Sales, Australia & New Zealand

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Manager, Social Media

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Manager, Commercial Operations, Kids & Family Group

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Manager, CMT Inventory

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Manager, Consumer Marketing, MTV

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Manager, Integrated Marketing, MTV

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Account Executive

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Senior Analyst, Digital & Research

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Analyst, Research

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Coordinator, Brand Marketing, SPIKE

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Coordinator, Compensation

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Coordinator, Investor Relations

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Coordinator, Integrated Marketing & Branded Content

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Coordinator, MTV Publicity

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Coordinator, Music & Media Licensing, MTV & VH1

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Senior Coordinator, Licensing Operations & Rights Management

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Senior Art Director, Off, Air

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AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION EMPLOYEES  

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Boston, MA

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Boston, MA

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South Africa

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 20, 2018

Alex Rindler Senior Manager, Corporate Communications
Robert Bakish President & CEO

Viacom CEO Bob Bakish to Participate at the Morgan Stanley Technology, Media & Telecom Conference

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February 19, 2018

Robert Bakish President & CEO

CBS's Q4: Okay Results, But Everyone Is Thinking About The Possible Merger

CBS reported earnings for the fourth quarter; the numbers were okay, but free cash flow is down. If CBS remains separate from Viacom, then it is all about the content; great shows will be needed to drive direct-to-consumer offerings. Content is...

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