VF Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS VF Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

V.F. Corporation is a lifestyle apparel, footwear and related products company. They serve consumers through multiple channels of distribution and geographies. organized by distinct coalitions such as Outdoor & Actions Sports, Jeanswear, Image wear, Sportswear and Contemporary Brands.

Note: Business Summary has been adapted from the Company's website.

Address: 105 Corporate Center Blvd, Greensboro, NC 27408
Tel: (336) 424-6000
Fax: (336) 424-7668
Website: www.vfc.com
General Email: cindy_knobel@vfc.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1899

EMPLOYEE COUNT

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ANNUAL SALES

$12,019,003,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2016 2016 2016 CHANGE 2016 CHANGE  
Revenue $12,019 $12,019 $12,032 0% 0%
Gross Profit $5,822 $5,822 $5,796 0% 0%
Operating Income $1,499 $1,499 $1,787 -16% -16%
Net Income $1,074 $1,074 $1,231 -12% -12%
Gross Margin 48% 48% 48%
Operating Income Margin 12% 12% 14%
Net Income Margin 8% 8% 10%
Cash and Cash Equivalents $1,227 $944 $1,227
Total Debt $2,318 $1,854 $2,318
Total Assets $9,739 $9,639 $9,739
Total Liabilitites $4,798 $4,254 $4,798
Stakeholder's Equity $4,940 $5,384 $4,940

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
21% = 8.9% x 1.2 x x 2.0 x

CORPORATE FAMILY [10]

COMPETITORS [45]

BRANDS OWNED [51]

INDUSTRY CODES

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KEY CONTACTS [63]

Tel: (336) 424-6000

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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CIO, Global

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Chief Accounting Officer, VP & Controller

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Chief Human Resources Officer & VP

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President, Supply Chain & VP

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President, Asia Pacific

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President, lucy activewear

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President, Jeanswear, EMEA

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President, Kipling

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President, Contemporary Brands

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President, Coalition, VF Jeanswear North America

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President, VF's Eagle Creek

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President, VF Sportswear

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President, Lee & Rock & Republic

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CFO, VF International & VP, Finance

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CFO, Brand, Nautica

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CFO, Switzerland

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General Counsel, Secretary & VP

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VP & General Manager, Wrangler Traditional Lifestyle Business Unit

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VP & General Manager, Modern Lifestyle

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VP, Corporate Finance

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VP-Global Consumer & Shopper Insights

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Group President, Outdoor & Action Sports Americas & VP

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VP, Supply Chain Human Resources

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VP, Marketing

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VP, Marketing, The JanSport Company

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VP, Wrangler, EMEA

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VP, Strategy & Brand Management, Global

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VP, Marketing Communications, Jeanswear

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VP, Lee, EMEA

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VP, Strategy & Integrated Planning

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VP, Sales, Lee Jeans & Rock & Republic Jeans

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VP-Digital Lab

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Vice President

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VP, Marketing, Imagewear

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VP, Direct Consumer, Jeanswear

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VP, Indirect Procurement, Global

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VP, Demand Creation & Brand Investment

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VP, Mass Brands

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VP, Marketing

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Head, AE Department Stores

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Senior Director, Innovation & Insights

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Senior Director, Corporate Communications

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Senior Director, Sales

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Senior Director, Direct to Consumer

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Marketing Director, Kipling, North America

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Director, E-Commerce, Timberland EMEA

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Director, Kipling, Planning & Allocation, North America

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Director, Digital Communications, Global

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Director, Brand Marketing

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Director, Corporate Strategy

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Director, Corporate Communications

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Senior Manager, Merchandise, VF Jeanswear

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Senior Manager, Media Operations

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Senior Manager, Digital Marketing, Kipling, usa.com

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Senior Manager, Mobile, VF Digital Lab

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Communications Manager

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Senior Product Manager, JanSport

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Manager, Hispanic Marketing, Wrangler

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Senior Account Executive, Kipling

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Account Executive

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Account Executive

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Group Creative Director, Timberland

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AGENCY RELATIONSHIPS [11]

  AGENCY LOCATION EMPLOYEES  

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Chicago, IL

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New York, NY

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India

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 19, 2018

VF Corporation revenue up 20% to $3.6bn in Q4

The owner of Vans, The North Face and Timbaland benefitted from its recent acquisition of Williamson-Dickie. The company's full-year revenue grew by 7% to $11.8bn. The post VF Corporation revenue up 20% to $3.6bn in Q4 appeared first on The MBS...

February 18, 2018

VF (VFC) Releases Quarterly Earnings Results, Misses Expectations By $0.01 EPS

Posted by Linda Flegge on Feb 18th, 2018 // No Comments VF (NYSE:VFC) posted its quarterly earnings data on Friday. The textile maker reported $1.01 earnings per share for the quarter, missing the consensus estimate of $1.02 by ($0.01), Bloomberg...

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