VF Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/5/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS VF Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

V.F. Corporation is a lifestyle apparel, footwear and related products company. They serve consumers through multiple channels of distribution and geographies. organized by distinct coalitions such as Outdoor & Actions Sports, Jeanswear, Image wear, Sportswear and Contemporary Brands.

Note: Business Summary has been adapted from the Company's website.

Address: 105 Corporate Center Blvd, Greensboro, NC 27408
Tel: (336) 424-6000
Fax: (336) 424-7668
Website: www.vfc.com
General Email: cindy_knobel@vfc.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1899

EMPLOYEE COUNT

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ANNUAL SALES

$12,019,003,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2016 2017 CHANGE 2016 CHANGE  
Revenue $11,811 $11,026 $11,026 7% 0%
Gross Profit $5,966 $5,436 $5,436 9% 0%
Operating Income $1,503 $1,368 $1,368 9% -16%
Net Income $614 $1,074 $1,074 -42% -12%
Gross Margin 50% 49% 49%
Operating Income Margin 12% 12% 12%
Net Income Margin 5% 9% 9%
Cash and Cash Equivalents $566 $1,227 $944
Total Debt $2,923 $2,318 $1,854
Total Assets $9,958 $9,739 $9,639
Total Liabilitites $6,238 $4,798 $4,254
Stakeholder's Equity $3,719 $4,940 $5,384

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
16% = 5.2% x 1.2 x x 2.7 x

CORPORATE FAMILY [4]

COMPETITORS [44]

BRANDS OWNED [62]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [114]

Tel: (336) 424-6000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman, President & CEO

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Partner-HR Bus-VF Jeanswear & Dir

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CIO-Red Kap, Bulwark & Horace Small & Sr Dir-Bus Tech

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Chief Human Resources Officer & VP

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Chief Accounting Officer & VP

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Chief Digital Officer

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Pres/CEO-Smartwool

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President, Supply Chain & VP

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Pres-Jeanswear & Emerging Markets-VF Intl Sagl

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President, Kipling

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Grp Pres-EMEA

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President, Jeanswear Coalition, Americas

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President, Brand

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Pres-JanSport

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Pres-Republic-Lee & Rock

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CEO-Kontoor Brands, Inc

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CFO-Intl & VP-Fin

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CFO, Switzerland

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General Counsel, Secretary & VP

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Gen Counsel-Kontoor Brands, Inc & VP

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Gen Counsel-VF Sportswear & VP

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VP & General Manager, Wrangler Traditional Lifestyle Business Unit

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VP & General Manager, Modern Lifestyle

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VP-Corp Dev, IR & Fin Plng & Analysis

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VP, Consumer & Shopper Insights

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VP, Sales, VF Activewear

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VP, Supply Chain Human Resources

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VP-Sls-Vans-US & Mexico

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VP-Product Dev Svcs-VF Jeanswear

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VP, Marketing

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VP, Marketing, The JanSport Company

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VP, Wrangler, EMEA

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VP, Public Affairs

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VP-Organizational Effectiveness & Performance

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VP-Brand Mktg-Wrangler & VF Jeanswear

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VP-Supply Chain Ops-Smartwool

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VP, Corporate Affairs

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VP, Lee, EMEA

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VP, Strategy & Integrated Planning

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VP-Product Creation Tech

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VP, Product Merchandising

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VP, Sales, Lee Jeans & Rock & Republic Jeans

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VP-Digital Lab

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VP, Marketing, North America

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VP, Strategic Projects

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VP, Retail Marketing

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Vice President

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VP-Creative-Vans

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VP, Marketing, Imagewear

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VP, Consumer, Jeanswear

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VP-Consumer-Workwear

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VP, Indirect Procurement

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VP, Demand Creation & Brand Investment

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Head, AE Department Stores

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Controller-Licensing-VF Sportswear

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Executive Creative Director

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Sr Dir-Footwear Mdsg-Classics

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Sr Dir-Corp Comm-EMEA

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Senior Director, Corporate Strategy

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Senior Director, Digital Marketing

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Senior Director, Consumer EMEA Jeanswear

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Sr Dir-Brand Mktg & Strategy-Vans

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Sr Dir-Strategy & Consumer Insights-Vans

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Mktg Dir-Wholesale-Smartwool-North America

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Mktg Dir-Nautica

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Project Director, London

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Brand Mktg Mgr-JanSport

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Creative Dir-VF Workwear

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Dir-Comm-Smartwool

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Dir-Global & NORA PR-Vans

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Director, E-Commerce, Timberland EMEA

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Director, Kipling NA, Planning & Allocation

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Dir-Intl Bus Dev-Smartwool

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Dir-Mktg-Vans

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Director, Digital Communications

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Director, Corporate Communications

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Dir-Media & Adv-Vans

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Dir-Product Mktg Strategy-Vans

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Dir-Brand Mktg-JanSport

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Dir-NORA Wholesale Mktg-Vans-VF Outdoor

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Dir-Sls-JanSport

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Director, Advertising

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Dir-Events & Promos-Vans

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Dir-Intl Market Dev-JanSport

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Director, Brand Marketing

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Sr Mgr-Category Mdse & Footwear-North America

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Sr Mgr-Mktg-Nautica

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Senior Manager, Sustainability & Social Responsibility

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Senior Manager, Brand Communications

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Senior Manager, Media Operations

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Sr Mgr-Product Line-Smartwool

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Senior Manager, Mobile, VF Digital Lab

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Project Manager, Innovation Operations

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Communications Manager

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Senior Product Manager, JanSport

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Marketing Manager

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Mgr-Consumer & Shopper Insights-Vans

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Manager, Business Development

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Mgr-PR-Lifestyle

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Manager, Hispanic Marketing, Wrangler

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Mgr-Product Mktg-Vans

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Manager, Digital Marketing, Wrangler

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Mgr-Digital Comm-Nautica

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Senior Account Executive, Kipling

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Account Executive

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Coordinator, Riders by Lee Brand

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Coordinator, Photo & Web Services

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Group President, Asia Pacific

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Assistant, Human Resources

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Group Creative Director, Timberland

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Senior Marketing Manager

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Sr Sls Dir-Lee & Wrangler-EMEA

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Senior Art Director

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Sr Coord-Mktg-JanSport

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AGENCY RELATIONSHIPS [16]

  AGENCY LOCATION EMPLOYEES  

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India

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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