Verizon Communications Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Verizon delivers innovative communications, information and entertainment. The company offers voice, data and video products and services over Intelligent Wireless, Broadband and Global IP Networks that meet customers' growing demand for speed, mobility, security and control.

Note: Business Summary has been adapted from the Company's website.

Address: 1095 Ave of the Americas, New York, NY 10036
Tel: (212) 395-1000
Tel: (800) 621-9900
Fax: (212) 869-3265
Website: www.verizon.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

2000

EMPLOYEES

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ANNUAL SALES

$125,980,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $125,980 $131,620 $127,079 -4% 3%
Gross Profit $74,556 $79,063 $77,148 -5% 2%
Operating Income $27,059 $33,060 $19,599 -18% 68%
Net Income $13,127 $17,879 $9,625 -26% 85%
Gross Margin 59% 60% 60%
Operating Income Margin 21% 25% 15%
Net Income Margin 10% 13% 7%
Cash and Cash Equivalents $2,880 $4,470 $10,598
Total Debt $108,078 $109,729 $113,271
Total Assets $244,180 $244,175 $232,616
Total Liabilitites $221,656 $227,747 $220,318
Stakeholder's Equity $22,524 $16,428 $12,298

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
58% = 10.4% x 0.5 x x 10.8 x

CORPORATE FAMILY [6]

COMPETITORS [55]

BRANDS OWNED [13]

INDUSTRY CODES

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KEY CONTACTS [192]

Tel: (212) 395-1000

Tel: (800) 621-9900

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Managing Partner, Solution Architecture

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CFO, Chief Administrative Officer & EVP, AOL

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CIO, CMB & Wireless & SVP

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CIO, Global Technology Services & SVP

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CIO & VP

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CMO & Sr VP-Verizon Enterprise Solutions

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CMO-Verizon Telematics

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Chief Marketing Officer

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Chief Strategy Officer & EVP

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Chief Creative Officer & SVP

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Chief Communications Officer

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Chief Media Officer

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President, Verizon Foundation

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President, Verizon Investment Management Corporate

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Treasurer & SVP

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Deputy General Counsel, Corporate Secretary & SVP

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Group President & EVP, Verizon Wireless

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EVP, Human Resources

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Group VP

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VP & Deputy General Counsel

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VP, Marketing & Field Operations

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VP-Consumer Wireless Products

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Vice President

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Executive Director, Brand & Marketing Communications

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Executive Director

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Executive Director

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Regional Director, Public Affairs

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Marketing Director & Manager

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Marketing Director

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Director

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Director, Fios TV & Internet Marketing

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Director

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Director, Consumer IoT, Connected Home & Wearables

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Associate Director, Corporate Strategy & Development, Verizon Ventures

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Associate Director, Sales Engineering

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Senior Manager, Advanced Digital Analytics & Insights, Driven Marketing

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Senior Manager, Verizon Sourcing, Marketing & Advertising

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Senior Manager, Media Platforms, Operations & Insights

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Interim Director, Online Interactive Services & Senior Manager

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Sr Mgr-Mktg Comm & Branding

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Marketing Manager

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Marketing Communications Manager

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Communications Manager

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Marketing Manager, Sponsorships, NFL & NBA

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Marketing Manager, Channel Management

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Marketing Manager, Social Media

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Marketing Manager, Sales Technology Organization, Verizon Enterprise Solutions

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Client Partner, Mobile Solutions, Verizon Wireless Business Group

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Marketing Communications Manager

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Mgr-ECommerce Application Dev & Mgmt

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Supervisor, Technology

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Assistant General Counsel

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Managing Principal, Verizon Global Enterprise & Retail Solutions

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Grp Mgr-Multicultural Mktg, Events & Sponsorship

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Representative, Communications

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Architect, Enterprise

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Senior Marketing Manager

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AGENCY RELATIONSHIPS [24]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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