Verizon Communications Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/17/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Verizon Communications Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Verizon delivers innovative communications, information and entertainment. The company offers voice, data and video products and services over Intelligent Wireless, Broadband and Global IP Networks that meet customers' growing demand for speed, mobility, security and control.

Note: Business Summary has been adapted from the Company's website.

Address: 1095 Ave of the Americas, New York, NY 10036
Tel: (212) 395-1000
Tel: (800) 621-9900
Fax: (212) 869-3265
Website: www.verizon.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

2000

EMPLOYEE COUNT

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ANNUAL SALES

$125,980,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $126,034 $125,980 $131,620 0% -4%
Gross Profit $74,478 $74,556 $79,063 0% -5%
Operating Income $27,414 $27,059 $33,060 1% -18%
Net Income $30,101 $13,127 $17,879 129% -26%
Gross Margin 59% 59% 60%
Operating Income Margin 21% 21% 25%
Net Income Margin 23% 10% 13%
Cash and Cash Equivalents $2,079 $2,880 $4,470
Total Debt $117,095 $108,078 $109,729
Total Assets $257,143 $244,180 $244,175
Total Liabilitites $212,456 $220,148 $227,747
Stakeholder's Equity $43,096 $22,524 $16,428

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
69% = 23.9% x 0.5 x x 6.0 x

CORPORATE FAMILY [8]

COMPETITORS [51]

BRANDS OWNED [13]

INDUSTRY CODES

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KEY CONTACTS [269]

Tel: (212) 395-1000

Tel: (800) 621-9900

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Executive Officer

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Managing Partner, Solution Architecture

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Managing Partner, Connected Solutions

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CIO, Global & SVP

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CIO & VP

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CMO & EVP

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CTO-IT & Sr VP

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SVP & Head, Commercial Management & Customer Experience

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Sr VP-Bus Products

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VP & Head-Sls-Americas-Oath

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VP & Deputy General Counsel

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VP-Intl Govt Rels & Policy

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Vice President

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Head, Customer Experience, Strategy & Design

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General Manager, Advertising

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Exec Dir-Channel Ops

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Executive Director

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Regional Director, Public Affairs

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Director

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Director, Integrated Production

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Director, Digital Marketing, Verizon Wireless

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Director, Verizon Wireless

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Director, Technology Transformation

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Director, Digital Brand Creative

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Director, Strategic Sourcing

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Senior Head, Marketing & Sales & Director, Marketing, Business Development & Growth, National

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Director, Product Marketing, Verizon Wireless

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Director, Integrated Marketing Strategy

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Director, Fios TV

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Director, Digital Marketing & Media Operations

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Director, Digital Engagement Strategy

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Director, Multicultural Marketing

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Director, Verizon Ventures

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Director, Marketing & Sales Operations, Verizon Wireless

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Director, Advertising Strategy

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Director, Experience Design Operations

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Director, Integrated Marketing

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Director

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Associate Director, Advanced Digital & Cross, Channel Analytics

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Assoc Dir-Precision Market Insights

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Senior Manager, Marketing, CRM Retention Strategy

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Senior Manager, Verizon Sourcing, Marketing & Advertising

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Senior Manager, Advertising Technology, Media Operations & Audience Strategy

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Senior Manager, Digital Experiences

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Account Manager

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Operating Manager

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Account Manager, Digital Marketing, Verizon Wireless

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Project Manager

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Marketing Manager

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Marketing Communications Manager

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Marketing Manager

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Mktg Mgr-Multicultural & Cross-Cultural

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Marketing Manager, Global

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Product Manager, Virtual Network Services

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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