Vail Resorts, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Vail Resorts, Inc.

Travel, Leisure, Real Estate

This profile last updated 12/6/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Vail Resorts consists of resorts and travel-centric companies that work to create the experience of a lifetime for their patrons.

Note: Business Summary has been adapted from the Company's website.

Address: 390 Interlocken Crescent, Broomfield, CO 80021
Tel: (303) 404-1800
Tel: (888) 222-9324
Fax: (970) 845-5728
Website: www.vailresorts.com
General Email: comments@vailresorts.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1977

EMPLOYEE COUNT

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ANNUAL SALES

$1,601,286,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended July.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $1,907 $1,601 $1,399 19% 14%
Gross Profit $1,907 $1,601 $1,399 19% 14%
Operating Income $379 $282 $210 34% 34%
Net Income $210 $149 $114 40% 30%
Gross Margin 100% 100% 100%
Operating Income Margin 19% 17% 15%
Net Income Margin 11% 9% 8%
Cash and Cash Equivalents $127 $73 $48
Total Debt $1,272 $700 $814
Total Assets $4,110 $2,482 $2,487
Total Liabilitites $2,539 $1,607 $1,620
Stakeholder's Equity $1,571 $874 $866

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
13% = 11.0% x 0.5 x x 2.6 x

CORPORATE FAMILY [1]

COMPETITORS [9]

BRANDS OWNED [7]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [55]

Tel: (303) 404-1800

Tel: (888) 222-9324

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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CFO & EVP

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COO & SVP

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COO & VP, Beaver Creek Resort

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CIO & SVP

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Chief Marketing Officer

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Chief Human Resources Officer & EVP

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Chief Accounting Officer

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President, Mountain Division

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COO, Retail

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General Counsel & EVP

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EVP, Mountain

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VP-Season Pass & Destination Mktg

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VP, Natural Resources & Conservation

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VP, Marketing Technology

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VP, Public Affairs & Sustainability

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VP-Lodging Dev

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VP, Corporate Marketing & Digital Experience

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VP, Sales

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Head-Product Mktg & Product Innovation

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Gen Mgr-Wilmot Mountain

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Senior Director, Real Estate Development

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Senior Director, Marketing Analytics

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Director, Sales & Marketing, Grand Teton Lodge Company & Flagg Ranch Company

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Director, Brand Communications

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Director, Destination Marketing

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Director, Operations

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Dir-Resort Mktg-Northeast

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Dir-Events & Sponsorships-Beaver Creek Resort

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Director, Marketing Technology

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Senior Brand Manager

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Senior Manager, Investor Relations

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Senior Manager, Product Marketing

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Senior Manager, Media

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Senior Manager, Airline Marketing & Sales

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Senior Brand Manager, Season Pass Marketing

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Senior Manager, Strategic Sourcing & Category Management

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Communications Manager

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Senior Product Manager

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Mktg Mgr-Keystone Resort

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Manager, Hospitality Marketing

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Event Manager Service

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Manager, Communications

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Manager, Public Relations & Marketing

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Manager, CRM

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Manager, Vail Mountain Marketing

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Manager, Brand Experience

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Manager, Destination Marketing

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Manager, Employee Communications

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Senior Specialist, Communications, Keystone Resort

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Senior Specialist, Corporate Communications

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Specialist, Communications

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Senior Marketing Manager

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Grp Mgr-Media Strategy

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Group Manager, Digital Marketing Operations

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Hollywood, CA

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

December 09, 2018

Vail Resorts stock took epic tumble Friday

The Broomfield-based ski resort operator’s stock endured a record loss after the company released results for its most recent financial quarter that showed bigger than expected losses and slower than expected revenue gains for season pass...

December 08, 2018

Michael Barkin CFO & EVP
Robert A. Katz Chairman & CEO

Vail Resorts, Inc. (MTN) CEO Robert Katz on Q1 2019 Results - Earnings Call Transcript

Vail Resorts, Inc. (NYSE:MTN) Q1 2019 Results Earnings Conference Call December 7, 2018 11:30 AM ET Executives Robert Katz - Chief Executive Officer Michael Barkin - Chief Financial Officer Analysts Shaun Kelly - Bank of America Felicia Hendrix -...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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