Dell Inc. - Round Rock, Texas - REDBOOKS Detailed Profile Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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BUSINESS SUMMARY

Dell empowers countries, communities, customers and people everywhere to use technology to realize their dreams. The company's services develop and deliver a comprehensive suite of services and solutions in applications, business process, consulting, infrastructure and support to help customers succeed. Dell is focused on delivering solutions to enable smarter decisions and more effective outcomes so their customers can overcome obstacles, achieve their ideas and pursue their dreams.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Dell Way, Round Rock, TX 78682-7000
Tel: (512) 338-4400
Tel: (800) 289-3355
Fax: (512) 283-6161
Website: www.dell.com

EMAIL PROFILE

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STATISTICS

FOUNDED

1984

EMPLOYEE COUNT

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ANNUAL SALES

$56,940,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [8]

COMPETITORS [52]

BRANDS OWNED [54]

INDUSTRY CODES

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KEY CONTACTS [201]

Tel: (512) 338-4400

Tel: (800) 289-3355

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Vice Chairman, Operations & Technology

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CTO, Commerce Services & SVP, Dell Technology

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AGENCY RELATIONSHIPS [17]

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New York, NY

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 18, 2018

New Dell XPS 13 Dell 9370 XPS9370 laptop 4K Touchscreen Intel Core i7-8550U 8GB memory/256GB SSD available in Rose Gold/Silver for $1399.000 @ MSStore with Free Shipping/Returns

https://www.microsoft.com/en-us/s...chspecstab Microsoft Store has New Dell XPS 13 Dell 9370 laptop with 4K touch screen, Intel Core i7-8550U , 8GB memory/256GB SSD available in Rose Gold/Silver...

February 17, 2018

Dell heads upcountry for notebook sales target

DELL (Thailand) is looking to boost sales of its notebooks upcountry as part of a plan to grab 5 per cent of the market for low-end notebooks by the end of the year. Anothai Wetthayakorn, vice president of Dell EMC Indochina, said the company now...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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