AT&T Inc. - New Haven, Connecticut - REDBOOKS Detailed Profile Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

AT&T Inc. is a premier communications company. They provide Wireless, Wi-Fi, High Speed Internet, Voice and Cloud-Based Services.

Note: Business Summary has been adapted from the Company's website.

Address: 2 Science Park, New Haven, CT 06511
Tel: (203) 771-5200
Fax: (203) 498-9402
Website: www.att.com

EMAIL PROFILE

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STATISTICS

FOUNDED

1878

EMPLOYEE COUNT

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CORPORATE FAMILY [11]

INDUSTRY CODES

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KEY CONTACTS [51]

Tel: (203) 771-5200

NAME/EMAIL TITLE MORE INFO

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CIO & VP, Mexico

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CEO, Business

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SVP, Managed Services

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VP & General Manager, Sales, National

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VP, Strategic Research & Communications

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VP, Data Strategy & Analytics

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VP, Global Brand Design

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VP, Device Operations & Developer Services

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VP, Advanced Technical Support & Digital

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VP, Media Services & Sponsorships

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Head, Portal Integration

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Head, Digital Strategy

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Assistant VP, Public Affairs

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Assistant VP, Business Analytics & Database Marketing

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Assistant VP, Revenue & Product Marketing

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Assistant VP, Marketing

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Senior Director, Marketing & Business Analytics

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Creative Director

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Director, Market Development

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Director, Strategic Program Office

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Director, Digital Marketing

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Associate Director, E-Commerce

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Associate Director, Visual Communications

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Senior Manager, Events, Global

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Senior Manager, Business Development, IoT Solutions

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Senior Manager, Product & Program, Global

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Senior Manager, Social Innovation & Corporate Social Responsibility

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Senior Manager, Online Marketing, Att.com

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Senior Manager, Public Relations

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Senior Manager, Advertising

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Senior Manager, Business Development, AT&T Mobility

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Associate Media Director

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Associate Creative Director

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 17, 2018

AT&T Increases Lead as Largest U.S.-Based Provider of Fiber for Businesses Nationwide

Feb. 1 -- AT&T* is continuing to invest in expanding our fiber footprint to provide businesses of all sizes with advanced technology and communications services. AT&T has over 1.1 million global route miles of fiber. More than 8 million...

February 16, 2018

Thaddeus Arroyo CEO, Business

IWCE 2018 Announces Keynote Presentations from AT&T, FirstNet and Verizon

Thaddeus Arroyo, CEO, AT&T Business; Michael Poth, CEO, FirstNet; and Michael Maiorana, SVP, public sector, Verizon Enterprise Solutions will deliver keynote addresses at International Wireless Communications Expo (IWCE) 2018, the premier annual...

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Sandra Rojas - VP, Marketing

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the company's presence in the Hispanic market...

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